New Rewards Program Helps Savvy Shoppers Pay Just Pennies To Fill-Up At Shell

HOUSTON, Oct. 11, 2012 /PRNewswire/ -- Loyalty rewards programs have evolved over the years and so have consumers' expectations to get value through their everyday purchases, including those purchases made online. According to a national survey sponsored by Shell, the No. 1 selling gasoline brand in the U.S.,  9 out of 10 consumers would like to earn rewards from their online shopping yet only about one-third of respondents are currently earning rewards for their online activities¹.

(Logo: http://photos.prnewswire.com/prnh/20120917/MM76045LOGO)

Thanks to the new Fuel Rewards Network™ program – or FRN™ program, consumers can now earn rewards on everyday purchases including through online shopping, which can be redeemed for savings on high quality fuel at participating Shell stations. The FRN program, owned and operated by Excentus, the market leader in cents per gallon loyalty programs, offers multiple ways to earn rewards on simple everyday purchases like food, clothing and household goods.  

Unlike common rewards programs, the FRN program is unique because it's a multi-dimensional program that enables shoppers to combine or stack multiple rewards offers – or cents per gallon savings – together for potentially huge savings instantly at the pump. Imagine taking as much as one, two, three dollars or more off per gallon on your next fuel purchase!

"While the average savings is around $0.32 per gallon², we've seen some savvy shoppers pay just one penny per gallon by redeeming Fuel Rewards^® savings at participating Shell stations," said Dan Little, Shell North American Fuels Marketing Manager. "And, the savings can be redeemed on all grades of Shell Nitrogen Enriched Gasolines including Shell V-Power® Premium Gasoline, and Shell Diesel at participating stations – up to 20 gallons per purchase, per vehicle!"

With the FRN program, shoppers can earn cents per gallon savings through the following based upon market availability:

• Online Mall – Access nearly 700 brand name online merchants offering at least 5 cents per gallon for every $50 spent. Some merchants offer 2x, 5x, 10x rewards or more – so shoppers can multiply their savings.
• Dining – Earn 10 cents per gallon for every $50 spent when dining at more than 10,000 participating restaurant locations nationwide.
• Shell Fuel Rewards – Purchase specially marked products inside the convenience store as well as car washes and auto services at participating Shell stations and earn Fuel Rewards savings.
• eCoupons – Digital coupons available in select markets for select retailers provide additional cents per gallon savings when the digital coupon is selected at fuelrewards.com and the item is subsequently purchased at a participating retailer.
• Grocery & Other Programs – Shoppers can buy the everyday things they need and earn Fuel Rewards savings from participating FRN grocery stores and retailers. Link the participating grocer or other retailer loyalty card to an FRN Account to combine rewards for even more savings at the pump at Shell in select markets.

Consumers will need a free Fuel Rewards Network Card, which they can pick up at participating Shell stations or request one online at fuelrewards.com, or a participating grocery loyalty card to take part in the program. Program availability and ways to save vary by location.

Consumers can learn more about the FRN program and watch their fuel savings add up from online shopping through the Online Mall program by visiting fuelrewards.com. For more information visit the Fuel Rewards Network program page at www.facebook.com/fuelrewards or Shell on the 'On the Road' tab on Facebook at www.facebook.com/shell.

About Shell
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. [(NYSE:RDS.A) and (NYSE:RDS.B)]

About Excentus
Excentus Corporation is the market leader in providing marketing and promotional programs and services utilizing price rollback discounts at the pump as the ultimate consumer reward. Through its patented Fuel Rewards^® systems and methods, the growing Fuel Rewards Network™ program provides its members with the opportunity to earn free gas simply by purchasing the things they normally would at more than 1,000 retail locations, nearly 700 online merchants and 10,000+ restaurant locations, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped over 10 million consumers save hundreds of millions of dollars on fuel.  In addition, Excentus licenses various uses of its patent portfolio and through its business unit, Centego II, LLC delivers private-label fuel discount programs. Headquartered in Dallas, Texas, Excentus was founded in 1996 and is a privately held company with over 150 employees. For more information please visit www.excentus.com.

Cautionary Note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this press release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''goals'', ''intend'', ''may'', ''objectives'', ''outlook'', ''plan'', ''probably'', ''project'', ''risks'', ''seek'', ''should'', ''target'', ''will'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell's products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended December 31, 2011 (available at www.shell.com/investor and www.sec.gov ). These factors also should be considered by the reader.  Each forward-looking statement speaks only as of the date of this press release, October 11, 2012. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

We may have used certain terms, such as resources, in this press release that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC.  U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

¹ Loyalty Rewards Survey conducted by StrategyOne, 2012

² FuelRewards.com "Leaderboard of Savings," October 10, 2012

SOURCE Shell Oil Company