New resource helps brands profit from the exploding mobile web

NEW YORK, July 29, 2014 /PRNewswire/ -- Digital innovation and design consultancy Modus Associates today announced the release of its revised and updated Mobile Strategy Guide. The free 10-page white paper was written to help business leaders make sense of and capitalize on the exploding mobile web – a medium that overtook the desktop web and television for the first time last quarter.

Written in plain English for business and marketing leaders, The New Mobile Strategy Guide offers five simple rules to help leaders reliably cut through the noise and spot the most promising mobile opportunities for their organization.

"The sudden and massive shift of consumer attention to mobile has caught traditional brands off guard and struggling to keep up," commented Graham Ericksen, Director of Strategy and Innovation at Modus Associates. "This is the tour de force of insight and tough love we hear business leaders calling for."

The New Mobile Strategy Guide can be downloaded for free at http://modusassociates.com/mobilestrategyguide/

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SOURCE Modus Associates