New Report Provides Cloud Computing Forecast from Top Tech Executives

Dozens of Executives, Including those from Oracle, IBM & Dell Boomi, Predict Factors that will Drive the Cloud & Global Business

WASHINGTON, May 10, 2012 /PRNewswire-USNewswire/ -- The Software & Information Industry Association, the principal trade association for the software and digital content industries, today released "Vision from the Top"—its second annual report on the future of the software and services industry.  The publication features insight and forecasts from 49 CEOs and high level executives, who discuss how the cloud will continue to revolutionize the way the world does business.

The report was released today during All About the Cloud (Twitter: #AATC)—the software industry's most comprehensive ISV conference on cloud computing.  Vision from the Top is available to members of the media upon request. To obtain a copy, contact Beth Dozier at [email protected] or 202.429.1833.

"Technological innovation is the engine driving growth in the software industry and our economy," said Rhianna Collier, Vice President of SIIA's Software Division.  "With the economy in recovery and IT budgets expanding, we asked 49 top executives for their view of where the software industry stands today—and where it's headed over the next decade."

Among the questions answered by executives in the report are:

• In 2020, looking back on this decade, what will be the single most impactful technical advancement driving business growth?
• Given that the economic outlook in many parts of the world seems uncertain: What's your philosophy on maintaining a focus on innovation?
• What do you do as CEO to keep your organization focused on customers and value?
• Does mobile fall into one of your top 5 priorities for 2012? If so, how will you be attacking it?

"The forecasts address challenges brought by cloud computing—including the changing roles of IT, sales and the customer—as well as growth areas," continued Collier.  "It's clear that the value of the cloud will continue to skyrocket—fueled by investment in mobile, social media and hybrid cloud strategies as well as the next wave of technological innovation."

Vision from the Top features insights from 49 leading executives—including:

• Judson Althoff, Senior Vice President, Worldwide A&C and Embedded Sales, Oracle
• Jim Corgel, General Manager, ISV, Academic, Entrepreneurs and Developer Relations, IBM
• Rick Nucci, General Manager, Dell Boomi
• Audrey Spangenberg, CEO, FPX
• Treb Ryan, CEO, OpSource
• Lonnie Wills, CEO, CloudTrigger

Steven Perkins, national technology industry practice leader for Grant Thornton LLP, provided an executive summary of the report.  In it, he commented, "Should we expect to see greater adoption of cloud-based services? The answer is a resounding yes. Other predictions focused on the enhancement of recent innovations and capabilities, and on the explosion of information both structured and unstructured. For example, some executives view business analytics as an area for increased innovation and business value. There is also a suggestion that identity management will become even more critical in the future."

About SIIA

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 500 leading software and information companies. The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For further information, visit www.siia.net/software

SIIA Software Division News
SIIA Communications Contact: Laura Greenback, 202.789.4461, [email protected]
PR Contact: Beth Dozier, Rational 360, 202-429-1833, [email protected]

SOURCE Software & Information Industry Association

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