NEW REPORT OUTLINES SIX CRITICAL SUCCESS FACTORS TO DRIVE AGRICULTURE TRANSFORMATIONS

DAVOS, Switzerland, Jan. 27, 2012 /PRNewswire/ -- Kraft Foods, which has co-chaired the World Economic Forum's New Vision for Agriculture initiative for the past year, today shared a new report (http://bit.ly/yQE75f) from the project team.  The New Vision for Agriculture is a public-private initiative designed to transform agriculture through greater and smarter investment.  The new report shares insights from the last year's work driving agricultural transformations in Vietnam, Indonesia, Mexico and Tanzania.  The goal of the report is to help other nations begin their own transformations.  

(Logo: http://photos.prnewswire.com/prnh/20090420/KRAFTLOGO)

"It's clear that agriculture, done right, is the best means the world has today to simultaneously tackle food security, poverty and environmental degradation," said Irene Rosenfeld, Chairman and CEO of Kraft Foods, who co-chaired today's session in Davos where the new report was launched.  "From our own work in cocoa, coffee and cashews to the work of more than 25 other companies that have joined this initiative, we're catalyzing innovative agricultural transformations around the globe.  But the private sector can't do it alone.  We must continue working together with national governments, multilateral institutions, civil society and farmers to create lasting change."  

Opportunity Seized from a Compelling Need

In response to global food crises, in early 2009 several World Economic Forum companies saw a clear and compelling need – and an opportunity – to improve food security in a meaningful way.  By investing in agriculture, companies saw they could also address two of the world's other most pressing problems: poverty and environmental degradation. 

That's how the New Vision for Agriculture initiative began.  Its goals are to increase food production by 20 percent each and every decade, while decreasing carbon dioxide emissions and reducing poverty by 20 percent in the same time span. 

Since 2009, members of the initiative have:

• Defined a shared vision of agriculture as a driver of positive change;
• Developed a roadmap the private sector can use in achieving that vision, particularly through multi-stakeholder partnerships;
• Facilitated public-private collaboration in 10 countries and at the G20 level; and
• Shared best practices so that others can also create partnership-driven agriculture transformations.

Good Progress ... But More Work to Be Done

New Vision for Agriculture projects are delivering solid results on the ground in countries such as Vietnam, Indonesia, Mexico and Tanzania.  In Vietnam, for example, work is literally beginning to bear fruit.  Vietnamese farmers in pilot projects expect to boost fruit and vegetable yields 30 percent in 2012 and 100 percent by 2014.  In another project, tea farmers achieved a 30 percent increase in the amount of Rainforest Alliance-certified tea, improving livelihoods and using resources more efficiently.

Still, participants in the New Vision for Agriculture initiative realize that there's much more work to be done.  There are many more crops where progress is needed, many more countries and many more partners to engage to have a truly global impact.  To learn more about the initiative's efforts around the world, visit http://bit.ly/xKPBZe.

About Kraft Foods

Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

- make today delicious -

SOURCE Kraft Foods

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