New Release of SAP(R) Business ByDesign(TM) Gives Customers In-Memory Analytics, Support for Mobile Devices and Customizable User Interfaces

FRANKFURT, Germany and ORLANDO, Fla., May 17 /PRNewswire-FirstCall/ -- Re-iterating its commitment to on-demand business solutions and services, SAP AG (NYSE: SAP) today announced new customer-centric innovations in the SAP® Business ByDesign™ solution. With the upcoming release, users can run sophisticated analyses in real time with in-memory analytics and take advantage of enhanced usability through customizable reports, forms and user-interfaces, while mobile workers can initiate business processes through support of mobile scenarios. And, in the process, customers have the choice of selecting a single or a multi-tenancy model that best fits their needs. The announcement was made at SAPPHIRE® NOW, being held simultaneously in Frankfurt, Germany, and Orlando, Florida, May 17-19, 2010. 

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Specifically designed for midsize companies, SAP Business ByDesign is a comprehensive, fully integrated on-demand business software suite that enables customers to get started quickly and easily running an extensive set of end-to-end business processes while having the option to gradually deploy the full, integrated suite at their own pace.

The next release of SAP Business ByDesign is slated to deliver compelling innovations, including:

• Real-time analytics. With in-memory analytics, customers can analyze all corporate data in real time for unparalleled decision support. This capability can also be harnessed via a bi-directional Microsoft Excel integration that enables information workers to easily access and manipulate the data using Excel's popular interface.
• Support for mobile devices. This will enable customers to stay actively engaged with their business while working remotely and will allow them to offer a greater level of service to their end customers. With its support of mobile devices SAP will deliver a simple yet powerful approach that is open for adaptation at a low total cost of ownership (TCO).
• Enhanced rich client user interface (UI). By incorporating Microsoft Silverlight into the front end, SAP attains new levels of interactivity through a fast, smooth and visually rich customer experiences for the Web, desktop and mobile devices. The UI offers business advantages through simplified navigation, interactive graphics, tighter Microsoft Office integration and easy personalization. The model-based UI also enables greater integration of mash-ups to extend the user interface with external services and content sources which can all be done by the user.
• Integration and extensibility. To meet the evolving needs of customers, SAP plans to provide a development environment for SAP Business ByDesign. This will allow partners to deliver additional services, scenarios and industry-specific functionality, including full complementary vertical solutions based on SAP Business ByDesign, that collectively meet the customer's requirements (see "Partners Further Enrich SME On-Demand Solution SAP Business ByDesign With Next Round of Complementary Solutions").
• Increased flexibility. This will allow key users and/or implementation partners to adapt the software's business configuration, user interface, reports and forms to best meet their unique needs.
• Single and multi-tenancy support. Customers can now choose either single or multi-tenant topologies as the solution is fully enabled to support both. Other than traditional on-demand offerings, SAP's multi tenancy concept has been engineered for customer and partner specific business extensions, business configuration and all kind of UI, report and forms flexibility. It leverages SAP's proven life cycle management system protecting all changes during upgrades. During the planning and engineering phases towards multi-tenancy, SAP collaborated with Intel to create an infrastructure optimized for the massively scalable 'cloud computing' environment of SAP Business ByDesign. The Intel® Xeon® Processor is the reference platform for SAP Business ByDesign deployments. The scalability and efficiency of Intel Xeon processors with the Next-Generation Intel® Microarchitecture will enable SAP to achieve even lower TCO for the solution's infrastructure by delivering equal business capability with a smaller server and carbon footprint, significantly lowering energy consumption compared to previous generation processors.
• Packaged starter offerings. With SAP Business ByDesign starter packages, customers can get going quickly with the key general business or customer management functionality offered in a preconfigured package with streamlined deployment. Professional services firms get the key functionality needed to run their businesses and manage resources and projects. As business grows, users can expand the scope and turn on additional functionality that is already built into the solution.

"With the upcoming innovations in SAP Business ByDesign, we aim to make a huge step forward in scalability and innovation while we enable our users to collaborate more effectively make better decisions and improve their productivity," said Peter Lorenz, executive vice president, Small and Midsize Enterprises, and corporate officer of the SAP Group. "These advancements will further increase the value that SAP Business ByDesign delivers to customers and support the aggressive growth strategies of midsize companies."

SAP Business ByDesign is currently available and powering success for midsize charter clients in the United States, Germany, the United Kingdom, France, China and India, with further geographic expansion planned for early 2011. More than 100 charter clients have opted for SAP Business ByDesign, and SAP is committed to increasing its customer base.

For more news about small businesses and midsize companies and SAP, visit the SME newsroom on sap.com.

SAPPHIRE® NOW

With SAPPHIRE® NOW, SAP marks the next evolution of its SAPPHIRE customer conference and networking events, offering SAP customers, partners and prospects even more opportunities to engage in dialogue with peers, participants and thought leaders around the globe. Being held simultaneously in Orlando, Florida, and Frankfurt, Germany, May 17-19, 2010, this enhanced, real-time event connects attendees on site with global participants through state-of-the-art broadcast studios and a newly designed online experience that incorporates the latest social media and community functionality. Whether onsite or online, participants can gain insight on how innovative business solutions from SAP are enabling long-term, profitable business growth. For more information about the Orlando show, visit www.sapandasug.com; for the Frankfurt event, visit www.sap.com/sapphire/emea. Join the conversation via Twitter at @SAPPHIRENOW and visit the SAPPHIRE NOW Social Newsroom at sapphirenow.blogs-sap.com.

SAP and the Americas' SAP Users' Group (ASUG) are co-locating their premier events in Orlando, where the 2010 ASUG Annual Conference takes place May 16-20.

About SAP

SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 97,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2010 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

For customers interested in learning more about SAP products:

Global Customer Center: +49 180 534-34-24

United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:

Astrid Poelchen, +49 (6227) 7-47644, [email protected], CET

SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; [email protected]

Torrey Fazen, Burson-Marsteller, (617) 406-1651, [email protected], EDT

During SAPPHIRE NOW (from May 17 to 20), to speak with press contacts on site, please dial the SAP press room: Orlando: +1 (610) 661-0469; Frankfurt: +49 (6227) 7-74065.

SOURCE SAP AG

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