New Rally Brand Identity Reflects Leadership in Business Agility
BOULDER, Colo., March 26, 2015 /PRNewswire/ -- Rally (NYSE: RALY), a leading global provider of software and services that drive agility, today introduced changes to its brand identity, reflecting the company's continued leadership and proven expertise in helping organizations worldwide succeed on their Agile journeys.
"Our customers know Rally as a pioneer in Agile software development and a trusted Agile transformation partner," said Tim Miller, Chairman and CEO of Rally. "Our new brand better reflects who Rally is today--a company focused on empowering customers to align software development with strategic business objectives and leverage agility across their organizations."
In today's fast-paced environment where companies are challenged by nimble competitors and faster time to market, gaining agility is mission-critical to a company's success. Rally was built on the foundation of helping customers accelerate innovation and value delivery through Agile practices in development teams. Today, Rally delivers a global enterprise-scale SaaS platform and the most experienced coaches and consultants in the industry to help customers bring agility across the enterprise.
"This refresh of our brand identity comes at a time where we're seeing an increased need for Agile at scale. We're working with some of the largest and most innovative companies in the world who rely on Agile to ensure they remain competitive and drive innovation," said Miller.
Rally's new brand identity illustrates the expanded value that Agile and Rally provide to some of the biggest global brands, while also reflecting the company's substantial growth and global expansion since its 2013 IPO.
The updated identity translates into a new logo and tagline. The tagline, "Unleash What's Next," captures the essence of what Rally's software and services help customers achieve. While the company is not legally changing its name, it is dropping "software" from the new logo to represent Rally's expanded market leadership role in agility.
With customers in more than 135 countries and nearly every industry, Rally works with some of the world's largest and most respected brands. Today, companies around the globe, including 35 of the Fortune 100, rely on Rally's SaaS platform to scale Agile and Lean development practices. Additionally, Rally's consulting and training services help organizations innovate, lead, adapt, and deliver.
Learn more about Rally's new identity and vision for the future from Rally's CEO, Tim Miller. To learn more about Rally, visit: www.rallydev.com.
About Rally
Rally delivers software and services that drive agility. Organizations worldwide use Rally's solutions to navigate evolving market demands, improve performance, and accelerate the pace of innovation to deliver value faster. Rally's enterprise-class SaaS platform transforms the way organizations manage the software development lifecycle by aligning software development with strategic business objectives, facilitating collaboration, and increasing transparency. By applying Agile and Lean approaches, Rally's consulting and training services help companies innovate, lead, adapt, and deliver. Learn more at www.rallydev.com.
© 2015 Rally Software Development Corp. All rights reserved. Rally, Rally Software, and the Rally logo are trademarks or registered trademarks of Rally Software Development Corp. in the United States and other countries. All other trademarks are properties of their respective owners.
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