New Products from Creative Edge Nutrition, SDN Brand Help Athletes Improve Pre-Workout and Energy To Meet Fitness Goals

MADISON HEIGHTS, Mich., July 26, 2012 /PRNewswire/ -- Creative Edge Nutrition, Inc. (PINKSHEETS: FITX), a nutritional supplement company focusing on active lifestyles, announced today that their Brand, Science Defined Nutrition www.sciencedefinednutrition.com, which Athletes demand for nutritional needs beyond a normal diet, has formulated, designed and developed 3 new products for exercise enthusiasts for building muscle and energy as a main objective. All products are Developed By & Exclusively Manufactured in the USA For Creative Edge Nutrition, Inc.

New Science Defined Nutrition Products:

• THYROZINE is a Euphoric "Mood Elevating" Thermogenic, scientifically formulated for users who want a smooth, sustained release energy. THYROZINE will deliver 8 hours of clear precise focus, appetite suppression and sense of well being.
• INOVA is truly the most innovative pre-workout supplement on the market today. Formulated to have maximum bioavailability thru Multi-Pathway absorption similar to "SPO Technology" like Rouge, INOVA will catapult your training sessions to a whole new level. Clear, Intense, Focus along with an enough vasodilation compounds to deliver arm bursting pumps that last for hours after your training session is completed. In addition, the Anti-Crash Matrix allows you to stay focused and full unlike any other pre-workout product.
• HYPE is a High Intensity Thermogenic, scientifically formulated for advanced users. If you are looking for a fat burner to crank up your mental focus, energy levels, and metabolic drive then HYPE is for you.

Bill Chaaban, President and CEO, stated, "We are excited to introduce the new products along with exclusive new ingredients it will allow Creative Edge Nutrition a leg up on the competition. The benefits of well-timed proper nutrition can reduced muscle fatigue as well as accelerate repair.  We will continue to aggressively grow and expand our presence in the sports nutrition marketplace through both organic growth and strategic acquisitions."

About Creative Edge Nutrition, Inc.

Creative Edge Nutrition is a holding company and a Nutritional Supplement Company focused on developing innovative, high quality supplements. The company offers a broad spectrum of capsules, tablets, and powders, as well as science based products in the principal categories of weight management, nutrition challenges, energy and fitness. The Company manufactures under strict GMP guidelines at GMP Certified and/or FDA registered facilities. www.CenergyNutrition.com and http://www.facebook.com/pages/Creative-Edge-Nutrition-Inc/115224738609211

About Science Defined Nutrition, Inc.

Developed by body builders and athletes, Science Defined Nutrition (SDN) is a leader in nutritional supplement industry. SDN's Research and Development Team has cultivated an entire litany of superlative products, with the initial proof-providing ground-breaking product ROGUE at the helm, rooted in the immeasurable passion for achieving athletic enhancement through tireless scientific scrutiny. The core Mission of SDN is to assist our customers in taking their athletic ambitions to heights unknown, without having to defy their own conscience by sacrificing their state of health to do so. www.sciencedefinednutrition.com

Safe Harbor Notice This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.

Contact:
Paul Thomas
(313) 655-1669
Email: [email protected]

SOURCE Creative Edge Nutrition, Inc.

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