New Partnership Rewards Women for Sharing Beauty Advice

Latin America - español

Dove Dry Spray Antiperspirant and Rocksbox inspire trend sharing with friends

News provided by

Feb 25, 2015, 08:00 ET

ENGLEWOOD CLIFFS, N.J., Feb. 25, 2015 /PRNewswire/ -- When women find their latest beauty obsession, it can be hard to keep it to themselves. It is not a surprise that sharing the latest "it" product is common, given that 84 percent of people say they trust recommendations from their friends and families and that 79 percent actually take action on those recommendations.* To promote the benefits of sharing among friends and family, Dove Dry Spray Antiperspirant is partnering with Rocksbox, the innovative jewelry subscription company that was created out of the practice of sharing the latest fashion finds with friends. The partnership will kick-off with interactive experiences in New York City and Los Angeles where women will have the opportunity to share the latest innovative products and trends at the Dove Dry Spray Friendship Suite.

The events will highlight the brand's latest innovation – Dove Dry Spray Antiperspirant – a product women are already talking about and sharing with their friends. Through a series of fun and engaging activities, event attendees will have the opportunity to experience the premium benefits of this new product, which is formulated with ¼ moisturizers that offer all the care of Dove in a spray antiperspirant that goes on instantly dry for a cleaner feel.

"New Dove Dry Spray provides a breakthrough experience, with benefits that elevate the antiperspirant category into the realm of beauty," says Matthew McCarthy, senior director of deodorants/antiperspirants, Unilever. "Spray antiperspirant is the format used most globally and we think women across the U.S. will absolutely love it once they try it. In fact, those who have tried the product are already sharing their experience with friends and family, telling them what they think in their online reviews and in social media."

Women who attend the New York City and Los Angeles events will also receive a stylist consultation to identify new jewelry trends that fit their individual style, plus a necklace to take home and a one-month Rocksbox subscription to try unlimited designer jewelry offerings for themselves.

"Your jewelry is a reflection of your personality and your friends know you best," said Rocksbox co-founder Meaghan Rose. "Being able to experiment with your style and try new things with the help of your girlfriends makes accessorizing fun and unique for everyone."

#TryDry for a Chance to Win** with Dove Dry Spray Antiperspirant
Dove is inviting women across the U.S. to #TryDry with Dove Dry Spray Antiperspirant for the chance to win over $10,000 in prizes, including spa, dining and entertainment gift cards. Consumers can get involved by visiting Dove.com/TryDry, write their review on new Dove Dry Spray Antiperspirant and then share it on their Twitter or Facebook pages for a chance to win prizes.

Dove Dry Spray Friendship Suite Dates and Locations
New York City

Date: Wednesday, February 25, 2015
Time: 11:00 a.m. – 7:00 p.m.
Location: 312 Bowery, New York, NY 10012

Los Angeles

Date: Tuesday, March 3, 2015
Time: 10:00 a.m. – 6:00 p.m.
Location: 1538 N Cahuenga Blvd, Los Angeles, CA 90028

About the Products
Dove Dry Spray Antiperspirant provides all the care of Dove for softer, smoother underarms. It goes on instantly dry for a cleaner feel while offering the brand's signature ¼ moisturizing technology. The collection provides 48-hour odor and wetness protection and is available in a wide variety of Dove fragrances. The full line of products can be purchased at mass, food and drug retailers nationwide for SRP $5.49 (3.8 oz.).

For additional information visit Dove.com.

*According to the Nielsen Global Trust in Advertising and Brand Messages Report, 2013

**NO PURCHASE NECESSARY. Void where prohibited. Try Dove Dry Spray Antiperspirant or tell us why you would like to try it for a chance to win. The Dove Dry Spray Instant Win is sponsored by Conopco, Inc., d/b/a Unilever. Open to individual, legal residents of the 50 U.S. & D.C., who are 18 or older. Begins 12:00 p.m. ET on 1/28/15 & ends 12:00 p.m. ET on 3/11/15. For complete rules, visit https://secure.promo.dove.us/TryDry/Rules.aspx

About Dove^®
Dove®, manufactured by Unilever, is the #1 recommended skin care brand by dermatologists. One in every three households uses a Dove® product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove® Men+Care™ launched in 2010 with products developed specially for men. Dove® is available nationwide in food, drug and mass outlet stores.

About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs approximately 11,500 people across North America – generating more than $10 billion in sales in 2013. For more information, visit www.unileverusa.com or www.unilever.ca.

About Rocksbox
Rocksbox (www.rocksbox.com) is the destination for "borrow before you buy" jewelry. Through the Rocksbox Shine Insider membership service, Rocksbox gives women access to an unlimited closet of designer jewelry, with the option to borrow, buy or swap at any time. Shine Insiders can have pieces selected for her by a stylist or can request specific items on her Wish List. Shine Insiders are granted with $10 of Shine Spend every month to purchase the pieces they can't part with. Rocksbox features 30+ premium designers including Kendra Scott, House of Harlow, Gorjana, and Loren Hope.

Founded in Silicon Valley by Meaghan Rose and Maia Bittner, Rocksbox has now shipped over 100,000 boxes – inspiring women across the country to be their brightest every day.

Media Contact:
Chad Ballantyne
212-704-8174
[email protected]

Photo - http://photos.prnewswire.com/prnh/20150224/177558

SOURCE Unilever North America