New PANDORA Collection Celebrates the Beauty of Nature

COLUMBIA, Md., April 25, 2012 /PRNewswire/ -- The timeless beauty and colors found in nature are celebrated in PANDORA's new Spring/Summer 2012 collection, which began arriving at U.S. retailers in April. The new collection, entitled "Floral Nostalgia," features more than 100 new jewelry pieces that combine classic feminine details with contemporary designs and includes hand-finished rings, charms, pendants, earrings and watches.

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"In addition to focusing on pieces that are inspired by the beauty and colors of nature, we've also added fun charm designs that our consumers have been requesting, such as a baseball, a duck and a camera, among others," said Angel Ilagan, Vice President, Marketing, PANDORA North America. "The entire collection offers exciting new choices, which will allow women to create and combine bracelets, stackable rings, necklaces, earrings or watch styles to mark any occasion and express her unique story."

New additions to the Moments collection include sterling silver and 14K gold openwork charms in floral and ornamental designs; Murano glass beads in colors ranging from soft pastels and trendy neon brights to neutral earth tones, as well as whimsical designs, such as the two-tone dragonfly clip, flower basket charm and red enamel poppy charm.

Based on consumer request, several of the more popular charms, such as the Open Your Heart charm as well as the Key to My Heart charm and the Seashell charm, which previously were only available in 14K gold or two-tone styles, have been released in sterling silver to keep with PANDORA's promise of offering affordable luxury at a wide range of price points. Several new dangle charms featuring flower motifs or faceted onyx and cultured pearls have been added, as well as floral-inspired clips.  

Other standouts of the new collection include a delicate 14K gold ring and pendant with cabochon-cut white opal gemstones; a carved mother of pearl flower encircled in 14K gold and set in a sterling silver ring with coordinating pendant; and a delicate openwork sterling silver dragonfly pendant. A sterling silver bouquet blossom ring with 14K gold details makes a statement on its own or when worn with coordinating pendant, wreath necklace or long floral earrings.

New ring arrivals this season include sterling silver designs with white quartzite, white freshwater cultured pearl and faceted black spinel details. Colorful sterling silver birthstone-inspired rings celebrate every month of the year and can be worn together or with other PANDORA rings for an eye-catching look.

Delicate flower-embellished hooks, pendants and hoops have been added to PANDORA's Compose collection of interchangeable earrings. New earrings designs also include cabochon-cut onyx and white quartzite studs; white quartzite dangles; and white cultured pearl earrings set in sterling silver.

The Black Crown Diamond watch assortment of Swiss-made timepieces has expanded to include a new two-tone Imagine watch with a mother of pearl face and a two-tone Double Oblong watch. PANDORA has also added to the Icon line of customizable watches with ceramic white and black bezels, a carved floral motif bezel and a mesh two-tone band.

The entire new collection will be available at authorized PANDORA retailers nationwide this spring.

About PANDORA

For 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand-finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507.) The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 65 countries on six continents through over 10,500 locations, including more than 670 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate an authorized retailer, please visit PANDORA.net.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over 5,300 people worldwide, of whom more than 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA's total revenue was DKK 6.7 billion (approximately 1.2 billion USD). For more information, please visit www.pandoragroup.com.

SOURCE PANDORA Jewelry

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