New opportunity for Used Car Dealers in Malaysia raised as a result of the Covid-19 pandemic, driven by consumers' preference of owning personal vehicles and greater ease & convenience offered by the online platforms: Ken Research
- Before Pandemic, the used car sales remained constant for about 20 years. The Industry flourished post pandemic in terms of sales due to changes customers' preferences and proper initiatives by the Malaysian government with the introduction of Penjana Scheme and escalating used car sourcing.
- Shoppers are moving away from conventional methods and & adopting the use of online platforms for buying & selling their used cars. Through merger & acquisitions, many C2B players, start-ups and auto-classified portals are entering Malaysia market and expanding their presence on visualizing the potential in the industry.
- ~60% of the used car sales comes from Kuala Lumpur & Selengor as a result of High Metropolitan population and disposable income in the region. East Malaysia has a high demand on pickup trucks due to geographical factors. East Malaysian cities namely Sabah & Kuching have generated sales majorly by pickup trucks. Pick up trucks come with better power and manoeuvrability, are especially used for off road commercial applications such as logging, construction, and plantation.
GURUGRAM, India, Aug. 10, 2022 /PRNewswire/ --
Significant Growth of Digital Forum
Large number of consumers have started selling and buying cars through online auto classifieds, transactional marketplaces and social media due to significant increase in internet and smart phone penetration in the country. Auction Houses are also increasing their spending on online advertising and generating leads through these platforms. Search for major second-hand car brands on the Internet has increased since last year and a half, says Google trends.
Sales Volume in the Market dominated by the Unorganized dealers: Due to the large presence across the nation, independent dealers (Car Tents) dominate the market. These dealers are also increasing their online presence by listing their inventory on their own website or Facebook account or other platforms resulting in the growth of the market.
Target on value-added services: To enhance the margins and to provide a hassle-free experience to the buyers, a large number of dealerships and online platforms are offering value-added services such as online car evaluation, certification, vehicle inspection, financing, insurance and ownership transfer.
Incorporation of Latest Technologies to enhance digital experience: Future Technologies involving Artificial Intelligence & Virtual Reality is expected to enhance the digital buying & selling experience for consumers by offering 360° interior & exterior view of the car, estimating car price online via uploaded images, analyzing consumer behavioral insights to show relevant ads according to interests & more.
Covid-19 led to Increase in Car Sales: Due to Movement Control Order restrictions, the demand for used cars significantly diminished during the peak of Covid-19 pandemic. This was due to low supply and closure of OEM dealerships and local tents during lockdown which was further fueled by decrease in purchasing power which led to postponing of new and used car purchases. However, as the lockdown restrictions were on ease, there was a significant growth in used car sales as people started to prefer personal vehicles over shared transport. Other factors increasing the sales were favorable tax policies and sale of vehicles by people with multiple car ownership. During the initial months of the year 2020, the demand for used cars in the country remained low, however there was increase in demand in the second half of the year post ease in the lockdown. To drive sales and to increase customer football, the manufacturers are expected to shift focus towards digital medium.
Analysts at Ken Research in their latest publication "Malaysia Used Car Market Outlook To 2026F (Third Edition) – Demand for Used Cars Increased Due to Shift in User preference towards Personal Mobility, induced by Covid-19" observed that post pandemic, Malaysia is in a late growth phase in the used car market in South East Asia and is slowly recovering from the economic crisis. The increasing credit availability in the country along with car loan moratoriums and other incentives under Penjana is driving the growth of the industry. The industry is expected to demonstrate strong growth in the future led by growth of online used car platforms that provide convenience to both buyers and sellers and makes the entire process smoother. The Malaysia Used Car Market is expected to grow at a CAGR of 9.7% on the basis of GMV over the forecast period 2021-2026F.
Key Segments Covered
By Market Structure
- Organized
- Unorganized
By Sales Channel
- B2C/OEM organized
- C2C
- Auction
By Source of Lead generation
- Online
- Dealership walk-ins
By Car Segment
- Sedan
- Hatchback
- SUV
- MPV
- Pickup trucks
- Others (convertibles, coupe, sports vehicles, etc)
By Price
- Less than MYR 30,000
- MYR 30,000-50,000
- MYR 50,000-70,000
- MYR 70,000-90,000
- More than 90,000
By Brand
- Perodua
- Proton
- Honda
- Toyota
- Nissan
- Others (Mitsubishi, Mazda, Mercedes, Audi, etc)
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By Region
- Kuala Lumpur
- Selengor
- Johor
- Penang
- Perak
- Others
By Ownership period
- Less than 2 years
- 2-4 years
- 4-6 years
- 6-8 years
- More than 8 years
By Mileage
- Less than 20,000
- 20,000-50,000
- 50,000-80,000
- 80,000-120,000
- Above 120,000
By Fuel
- Petrol
- Diesel
- Hybrid
- Electric
Companies Covered
OEM Dealerships
- Perodua Pre-owned
- Proton Certified Pre-owned
- Toyota Topmark
- Mazda Certified Pre-owned
- BMW Premium Selection
- Mercedes Benz Certified Pre-owned
Online Portals – C2B platforms
- Carsome
- MyTukar
- MyMotor
Online Portals – Online Auto Classified Platforms
- Mudah.my
- Motor Trader
- Carlist.my
- WeMotor
- Motor Trader
- Autocari
- Oto.my
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B2B Auction players
- G-Mart
- MUV
- NG Chan Mau & Company
- Pickles Auction
Time Period Captured in the Report:-
- Historical Period – 2015-2021
- Forecast Period – 2021-2026F
Key Topics Covered in the Report
- Executive Summary
- Research Methodology
- Malaysia Used Car Market Overview
- Malaysia Used Car Market Size, 2015-2020
- Malaysia Used Car Market Segmentation, 2020
- Growth Drivers in Malaysia Used Car Market
- Issues and Challenges in Malaysia Used Car Market
- Regulatory Framework
- Ecosystem and Value Chain of Used Car Industry in Malaysia
- Customers Purchase Decision Making Parameters
- Cross Comparison between Major OEMs and Multibrand Dealers and Company Profiles & Product Portfolios
- Snapshot on Online used car market
- Snapshot on C2B and online classified market
- Snapshot on Auction Market
- Future Market Size and Segmentations, 2021-2025F
- Covid-19 Impact on the Industry & the way forward
- Analysts' Recommendations
- Carsome Malaysia Revenue
- Honda Market Share
- MyTukar Malaysia Revenue
- MyTukar Malaysia Users
- MyTukar Monthly Used Car sales
- Number of Online Used Car Companies in Malaysia
- Number of Used Car Companies in Malaysia
- Number of Used Hatchbacks sold in Malaysia
- Number of Used Pick-up trucks sold in Malaysia
- Number of Used Sedans sold in Malaysia
- Number of Used SUVs sold in Malaysia
- Perodua Market Share
- Proton Market Share
- Toyota Market share
- Used Car Domestic Players Malaysia
- Used Car Foreign Players Malaysia
- Used Car Present Status Malaysia
- Used Car Sales Malaysia
- Used Car to New Car Ratio Malaysia
For more information on the research report, refer to below link:-
Malaysia Used Car Market Outlook
Related Reports By Ken Research:-
The Used Car industry in Indonesia has grown at a CAGR of 4.5% on the basis of gross transaction value over the period 2014-2019 and at a CAGR of 2.0% on the basis of sales volume. The overall economic slowdown, as well as the slowdown of the automotive industry due to a reduction in purchasing power of consumers, contributed to the decline in sales during 2016-2017. The entry of various financing companies in the used car industry, as well as the launch of OEM-certified used car programs, has been the major growth drivers of the industry. The boom in the number of online auto-classified platforms and the traction of the consumers towards online platforms is contributing to the inclining used car sales in the country.
The used car industry in Saudi Arabia has grown at a CAGR of 0.8% on the basis of gross transaction value over the period 2014-2019 and declined at a CAGR of -2.4% on the basis of sales volume. The departure of expats from the country and the economic instability contributed to the decline in sales during 2016-2017. The addition of women drivers and the high levels of disposable income in the country are one of the major growth drivers of the industry. Boom in the number of online auto-classified platforms and the traction of the consumers towards online platforms is contributing to the inclining used car sales in the country.
SEA Used Car market is currently in the late growing phase, growing at a single digit CAGR during 2015-2021. Covid-19 pandemic had significantly reduced the purchasing power of consumers across the globe, due to which the ability to buy new car plunged. A quite significant shift in consumer's preference towards used cars has been observed in the SEA region. Growth of transactional marketplaces offering one-stop solutions to buyers and connecting dealers, financing and insurance companies is also driving the used car market in SEA.
Australia Used Car market has grown at a steady growth rate over the past few years supported by increase in population in the country along with the rising trends of upgrading the cars within the period of 1-2 years. Growth of transactional marketplaces offering one-stop solutions to buyers & connecting dealers, financing and insurance companies are also driving the used car market in Australia. Australia used car market is moderately fragmented market with Toyota, fiord and Holden as the market leaders owing to the high market share on the basis of number of used cars sold; followed by other used car brands like Mazda, Mitsubishi, Nissan and Hyundai.
Online used car websites are adding certified dealers to their current model, which gives brand name to dealers & trust for buyers. Use of advanced technologies such as AI to valuate car online by looking at the pictures only, 360 degree view of the interiors of the car, etc., to enhance digital experience of consumers are expected to drive the Australia Used Car market in near future.
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SOURCE Ken Research
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