New Online Tool Addresses Consumer Questions On Food Production

CHESTERFIELD, Mo., Oct. 23, 2012 /PRNewswire/ -- The U.S. Farmers & Ranchers Alliance (USFRA) today unveiled USFRA FoodSource, an online resource designed to answer consumer questions about how food is grown and raised. This tool, available at www.fooddialogues.com, is a one-stop, online destination for information on topics including antibiotic use in farm animals and biotechnology.

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"USFRA recognizes that consumers have questions and want to learn more about how their food gets from the farm to their plate," said Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation. "With so much information available to consumers today, we wanted to create one destination that compiled factual and unbiased information on food production. This new site, USFRA FoodSource, provides these resources and also adds the voice of farmers and ranchers responsible for raising and growing the food we eat. Our hope is that the information on this site continues to grow over time based on new inquiries received from the online community."

USFRA FoodSource gives consumers the opportunity to learn more about how food is grown and raised by compiling information from third party experts, including researchers and scientists at leading universities, into one easy-to-navigate website. The site currently features nine topics related to food production, all aggregated in one online destination for the first time. These topics include: antibiotic use in farm animals, biotechnology in seeds, hormone use in farm animals, pesticide use, water quality, farm size and ownership, available food choices, food safety and animal care.

The information available on USFRA FoodSource also includes a compilation of materials, including video and documentaries produced by USFRA and its affiliates, industry partners and strategic partners, which represent more than 70 commodity groups. The site empowers its users to submit questions and recommend links to additional resources for information on the current topics addressed on the site. Over time, these topics will expand to cover new subject matter.

For more information on USFRA FoodSource or to learn about USFRA and its upcoming Food Dialogues^SM: New York, visit www.fooddialogues.com. Follow USFRA on Twitter @USFRA.

About U.S. Farmers & Ranchers Alliance (USFRA)
U.S. Farmers & Ranchers Alliance (USFRA) is a newly formed alliance consisting of a wide range of prominent farmer- and rancher-led organizations and agricultural partners. This marks the first time agricultural groups at the national, regional and state levels have collaborated to lead the dialogue and answer Americans' questions about how we raise our food – while being stewards of the environment, responsibly caring for our animals and maintaining strong businesses and communities.

This press release was wholly or partially funded by one or more Checkoff programs.

SOURCE U.S. Farmers & Ranchers Alliance

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