New on Allstate.com: Click Here to Buy Life Insurance

NORTHBROOK, Ill., Nov. 21, 2011 /PRNewswire/ -- If you believe buying life insurance has to be a hassle, Allstate has news for you – it's now possible to purchase life insurance entirely online.

On November 19, Allstate became one of only a handful of insurance carriers in the United States to offer an online "quote-and-buy" option for a life insurance policy. A customer who views a quote for TrueTerm(sm) term life insurance on allstate.com has the option to click further to fill out a simplified application and purchase the policy, subject to approval by Allstate. Alternatively, the customer can take the application to an Allstate agency to complete the purchase.

"Our goal was to create a better shopping experience for customers by enabling them to act immediately after viewing a life insurance quote," said J. Wayne Kullman, vice president, Allstate Financial Direct sales and fulfillment. "As we tested this new online feature, it became clear that many customers appreciate the convenience of one-stop shopping and buying for their life insurance needs."

For more information, read the TrueTerm description and click through to the quote page at  www.myallstatefinancial.com/life-insurance/term-life-insurance.aspx. 

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer known for its "You're In Good Hands With Allstate®" slogan. Now celebrating its 80th anniversary as an insurer, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®.

Life insurance is issued by Allstate Life Insurance Company, Northbrook, Ill.; Lincoln Benefit Life Company, Lincoln, Neb.; American Heritage Life, Jacksonville, Fla.; and in New York, by Allstate Life Insurance Company of New York, Hauppauge, N.Y.

SOURCE The Allstate Corporation

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