New MSP-C eBook Provides Framework For Transforming Unstructured Data Into Content Intelligence

MINNEAPOLIS, Feb. 15, 2017 /PRNewswire/ -- MSP-C, an award-winning publisher and leading content marketing agency based in Minneapolis, is pleased to announce the launch of "The Alchemy of Content Intelligence."

In this eBook, marketers will learn how to more effectively use measurement as a catalyst for content strategy:

• Where to start gathering more powerful insights from your content data
• How to transform Key Performance Indicators into Key Success Factors (KSFs)
• Why to adopt a Content Intelligence approach to measurement
• Which models to use when deciding on a measurement approach
• When to shift from metrics-based reporting to behavior-driven insights
• Who to include on your Content Intelligence team

"By analyzing and applying insights to content-based data, we can create rich knowledge of audiences' behaviors, interests, attitudes, buying decisions and brand preferences," said author Rob Silas, Director of Insight and Analytics at MSP-C. "This intelligence can help content marketers understand what type of content will engage audiences at the right time and place."

Content Intelligence is one of the core offerings of MSP-C's new digital insights and measurement service called Acuity. Acuity helps organizations unlock the value of data that is created by content from consumers, brands, influencers and media. Its services provide insights specifically designed for content planning and strategy; content creation, measurement and optimization; and audience development.

ABOUT MSP-C
MSP-C is a Minneapolis-based content marketing agency with more than 40 years of experience of delivering smart, persuasive content across key owned, earned and paid channels. Our diverse set of clients includes market leaders in business, technology, health care and consumer brands. They rely on MSP-C's expertise to implement sustainable content marketing programs that can scale and integrate with their traditional marketing initiatives.

SOURCE MSP-C

Related Links

http://www.msp-c.com