New Mobile Website by Kansas City Steak Company Makes Customers' Lives Easier During the Busiest Time of the Year

KANSAS CITY, Mo., Dec. 1, 2011 /PRNewswire/ -- The Kansas City Steak Company is making it easier than ever to deliver the steakhouse to family, friends – and perhaps, you – with today's launch of a website optimized for all smartphones. Users can now easily access Kansas City Steak selections of scrumptious meats, sides and desserts, recipes, special promotions, gift ideas and cooking tips.

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The mobile site was created to provide on-the-go customers with all the features they enjoy at www.kansascitysteaks.com. The Steak Timer and Recipes iPhone app that launched last year has incorporated this new mobile shopping site within the app. Perfect steaks every time.

"The timing for our mobile site launch could not be more perfect," said Edward Scavuzzo, President of Kansas City Steak Company. "We're having a record year and are excited to invest resources to make life a little easier for our customers. This new mobile website helps them connect with us, whether they are at home, work or running errands, not only during the busy holiday season, but all year long."

According to a comScore study released in October, online retail experienced the largest increase (95%) in the number of subscribers year-over-year from September 2010 to 2011 (more than 21 million users). Research and consulting firm Deloitte also noted in an October  2011 survey that of the 42% of consumers who own a smartphone, 27% will use their device while shopping for the holidays. And global market analyst Gartner predicts that by 2013 mobile phones will overtake personal computers as the most common Web access device worldwide.

To celebrate the launch of the new mobile site, Kansas City Steaks is running Free Shipping from November 30, 2011 through December 15, 2011 with a $99 purchase.

Founded in 1932, the Kansas City Steak Company™ is a family-owned company that offers a variety of the highest quality meats and other fine foods direct to the consumer through the company's catalog, website and toll-free phone number (1-800-524-1844).

SOURCE Kansas City Steak Company

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