New Michelob ULTRA Light Cider Hits Shelves Today

Lower calorie, naturally gluten-free cider debuts nationally

News provided by

May 07, 2012, 11:18 ET

ST. LOUIS, May 7, 2012 /PRNewswire/ -- Anheuser-Busch's Michelob ULTRA today announced the newest addition to its portfolio, Michelob ULTRA Light Cider, a naturally sweetened and gluten-free cider made from crisp apples. Featuring one-third fewer calories (120) and a more mellowed sweetness than traditional ciders*, Michelob ULTRA Light Cider is ideal for year-round enjoyment and provides adult drinkers a light, refreshing alternative to white wine, champagne and heavier ciders.

(Photo: http://photos.prnewswire.com/prnh/20120507/CG02074)

"As more people continue to discover cider, we've found that many view traditional ciders as either too heavy, too sweet or both," said Ryan Moore, vice president of premium lights, Anheuser-Busch. "This perception has often times limited ciders to a seasonal beverage during fall and winter, but we saw an untapped potential to expand the category as a year-round option for adult drinkers. Michelob ULTRA Light Cider fills this void with a lower calorie cider with a milder, but distinct, sweetness that can be enjoyed straight or over ice."

Michelob ULTRA Light cider will be available nationwide (excluding CO, UT, WY and OK) beginning May 7, 2012, and will be available in six-packs of 12-ounce clear glass bottles.

Michelob ULTRA Light Cider is the first cider from Anheuser-Busch to be produced and distributed in the U.S., and is produced at Anheuser-Busch's Baldwinsville, New York, brewery. For more information, visit www.MichelobULTRA.com or www.Facebook.com/MichelobULTRA (must be 21 years of age).

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world's largest-selling beers. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

*Michelob ULTRA Light Cider has 1/3 less calories than an average of the leading regular hard ciders, 120 cal./serving in light hard cider vs. 180 cal./serving in an average of the leading hard ciders.

For more information, contact:
Phillip Cleveland, 314-577-9637
[email protected]

SOURCE Anheuser-Busch