New Membership Group That Protects Gun Owners Who Shoot Home Invaders Selects Insider Media Management For National Public Relations

BOCA RATON, Fla., June 10, 2013 /PRNewswire/ -- More Americans are buying guns to protect themselves and their families. But few gun owners consider what would happen if they actually have to use their gun for protection in a home invasion. Second Defense Alliance www.MySecondDefenseAlliance.com is a new membership group started to educate and support gun owners who find themselves in this situation.

The Cincinnati-based Second Defense Alliance has chosen Insider Media Management (www.insidermediamgmt.com) to execute a national public relations campaign to spread the word about the risks Americans face if they use their guns during a home invasion.

"We are extremely impressed by Insider Media Management's staff of former journalists who have the contacts, inside knowledge of media and marketing, and a track record of success," says Tim Dearwester, SDA's founder and president. He adds, "Insider Media understands our mission and how to tell the story of why we were started."

"SDA is about protecting families who choose to protect themselves," says Insider Media President J.P. Hervis. "This is a unique and timely story as the number of people who buy guns for protection increases," says the award-winning former TV news journalist.

Insider Media's campaign will highlight how SDA's membership benefits cover multiple aspects following a home invasion shooting, including legal support, financial support for medical bills, bail bonds, clean-up, mental health counseling for members and their family and, if necessary, funeral costs.

Second Defense Alliance provides immediate "boots on the ground" support. Its resources and services are designed to protect their members, their children and their home so families can begin the healing process soon after a home invasion shooting.  

"As journalists we know a reporter's primary responsibility is to provide their audience information they may never have considered, like the risks following a home invasion shooting," says Sharon Abramson, the media relations specialist with the South Florida-based PR firm.

Insider Media Management is the country's premier PR and marketing firm. Insider Media brings the newsroom to your boardroom thanks to its staff of award-winning storytellers who find the angles that will benefit your business and interest all forms of news media.

Contact: J.P. Hervis, 305.321.4293, [email protected]

SOURCE Insider Media Management

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