New Lumber Liquidators Catalog Showcases Stylish Spring Flooring Trends

TOANO, Va., Feb. 4, 2015 /PRNewswire/ -- Lumber Liquidators (NYSE: LL), the largest specialty retailer of hardwood flooring in North America, has released its catalog with the latest trends and new floors of the spring season. It features a wide selection of species, textures and colors – including more than 70 new flooring choices.

The catalog is a resource for flooring ideas and inspiration. With more than 400 floors, the styles highlighted in the catalog showcase the latest looks across several categories of flooring including hardwood, bamboo, laminate and more.

Lumber Liquidators is celebrating the season with a Spring Kickoff Sale from February 4-17, which includes deals on more than 300 flooring styles and a special discount on all varieties of Bellawood Prefinished Hardwood flooring. 

Robert M. Lynch, President and Chief Executive Officer, commented: "Spring is the season of renewal, color and fresh starts. This definitely inspired our new catalog, which is filled with unique flooring ideas for homeowners no matter their budget or DIY capability."  

Trends That Transform
Over two decades, Lumber Liquidators has developed a refined understanding of interior design that keeps the Company on the cutting edge of the home improvement industry. Lumber Liquidators' merchandising experts identified the following trends as major themes of the new catalog.

• Matte Finish – Matte finish flooring has continued to be in high demand among homeowners looking for simple elegance without tedious maintenance. The low gloss finish hides small scratches, dust and dirt, making it a smart choice for busy families. The variety of new products including Bellawood Matte Hickory, Brazilian Cherry and American Walnut are modern prefinished floors that create a warm and inviting feel, while offering a unique topcoat that boosts scratch, scuff and stain resistance. 
• Textured and Distressed Flooring – The time worn appearance of distressed flooring has become a leading trend with its subtle textures, beautiful graining and rich tones. The range of styles and stains of textured flooring includes handscraped options such as Virginia Mill Works Elk Rock Elm Handscraped with a rippled surface and antique appeal. Wire brushed options such as Morning Star Moso Strand Handscraped Bamboo offer a contemporary look that exposes the rich grains of the wood and French bleed options such as Dream Home – St. James Vintner's Reserve Laminate provide the look of an aged wood floor with a dark, contrasting edge.    
• Gray Tones – Gray styles have a contemporary and clean appearance that has continued to grow in popularity in the last year. The neutral color complements home decor and acts as a base to create different moods. The catalog offers a variety of gray tones and shades such as the Dream Home – Nirvana Plus Delaware Bay Driftwood, Morning Star Click Silver Strand Handscraped Bamboo and the Casa de Colour Select Pewter Ash.
• Flooring on the Walls – Adding unique, personal touches with hardwood flooring on walls and ceilings has emerged as a prevalent trend. The wood can create a hint of drama and add a unique texture to a home with minimal investment. Popular among flooring chosen for a ceiling is whitewashed or weathered styles which create a cottage chic look and mahogany stained styles that provide a sophisticated look.

Flooring Resources From Start to Finish
Lumber Liquidators provides homeowners with several resources to inspire home makeovers and complete flooring projects. The interactive Designer Toolbox offers links to tools such as before-and-after photos, the Floor Finder App, how-to videos and more. The Flooring 101 guide also explains topics to help homeowners make confident flooring decisions.

Catalogs are available at all Lumber Liquidators stores or can be requested by visiting www.LumberLiquidators.com/ll/catalog/request or calling 1-800-HARDWOOD. To learn more about Lumber Liquidators' flooring sale, visit www.LumberLiqudators.com.

About Lumber Liquidators
With more than 350 locations, Lumber Liquidators is North America's largest specialty retailer of hardwood flooring. The Company features more than 400 top quality flooring varieties, including solid and engineered hardwood, bamboo, cork, laminate and resilient vinyl. Additionally, Lumber Liquidators provides a wide selection of flooring enhancements and accessories to complement, install and maintain your new floor. Every location is staffed with flooring experts who can provide advice and useful information about Lumber Liquidators' low priced product, much of which is in stock and ready for delivery.

With premier brands including Bellawood and Morning Star Bamboo, Lumber Liquidators' flooring is often featured on popular television shows such as HGTV's Dream Home and This Old House. For more information, please visit www.LumberLiquidators.com or call 1.800.HARDWOOD. 

Lumber Liquidators aims to be the industry leader in sustainability. For more information, please visit www.LumberLiquidators.com/Sustainability. Learn more about our corporate giving program at LayItForward.LumberLiquidators.com. You can also follow the Company on Facebook and Twitter.

For further information contact:
Lumber Liquidators Investor Relations
Ashleigh McDermott
Tel: 757.566.7512

One Simple Plan
John Feld
Tel: 612.677.2248

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SOURCE Lumber Liquidators

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