New Look Step Up to Win Best Shoes Awards

LONDON, June 2, 2011 /PRNewswire/ -- New Look have picked up the winning award for Best Shoes at the Lorraine High Street Fashion Award, 2011. With references to early days of BIBA, the awards are a celebration of the best of the British High Street, with a competition that included Office, Kurt Geiger, Miss Selfridge and Aldo.

The scoop for New Look is testament to the intelligent way they interpret cat walk trends and transfer them to the high street market; a distinguishable trademark of the British High Street and a mark of New Look's innovative design team.

The judging panel, in addition to Lorraine Kelly, was composed of singer and fashion-favourite, Sophie Ellis Baxter, Lorraine's fashion expert Mark Heyes and editor of Glamour magazine, Jo Elvin.

New Look won the Best Shoes award entering two contrasting style of shoe for this season. For day they presented the panel with their floral peep-toe wedge and for evening showcased a glamorous satin peep toe vamp heel.

The awards, which boost winners into the public eye is a well-deserved confirmation of New Look's ability to reinvent the catwalk for a cutting edge British edge high street that includes ranges covering swimwear and plus size clothing. A spokesman from New Look, who are delighted to receive such accolade, said;

"We are completely thrilled to receive such a high profile award for a collection we have worked so hard on. Our aim is to translate key seasonal trends into pieces that hip, high street fashionistas can wear with ease. Not to merely copy the catwalk but to use it as a reference so that we can create our own inspired collection and our own defined look. We love that people are enjoying wearing our shoes. We couldn't ask for more. "

SOURCE New Look

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