New Lines, New Price Lead to 500% Jump in Sales of Pharox LED Bulbs

SAN FRANCISCO, Feb. 29, 2012 /PRNewswire/ -- Lemnis, Inc, the San Francisco-based leader in sustainable LED lighting technology, released three new lines of its popular Pharox-brand LED replacement bulbs last week and saw a 500% increase in sales over average weekly sales based on the new every-day low pricing. The lowest-priced bulb, the 200-lumen Pharox BLU, broke the $5 price point with a suggested retail price of $4.95(1) sold exclusively through pharox-led.com. The response from consumers meant the busiest week on pharox-led.com ever with web traffic up hundreds of times the average, vastly increasing sales on the Pharox XL products as well as the BLU.

"We knew there were customers out there who wanted to but hadn't yet tried LEDs," said Co-Founder Warner Philips.  "We just hadn't expected such an incredible uptake. In study after study, price is repeatedly given as the number one barrier to consumer adoption. With the new Pharox BLU and XL lines we give the average consumer a chance to experience a well-made bulb that gives off the warm, white light they want without added frills or high costs and perfect for certain home lighting applications."

Unsurprisingly, the low introductory Pharox BLU price has meant an increased interest in other Pharox models. The Pharox 300 XL has been a sales success with both consumers and hospitality businesses that want a 3-year warranty and a dimmable warm white lighting experience.

"We have found a particular strong interest in the Pharox 300 XL from customers who are looking for replacement bulbs for living rooms, dining areas, kitchens and home office/working space where Americans want dimmable products that are 'on' significantly longer than most rooms," said Philips.

The XL line is aimed at home and commercial customers who want to be sure of a longer-lasting LED and the 3-year/35,000 hour warranty to back it up. The Pharox XL 200 is priced at $8.95 and the XL 300 is $11.95. Finally, the Energy Star-qualified Pharox PRO bulbs (coming soon) are designed with the commercial and rebate-driven customer in mind and will carry a 5-year replacement guarantee.

The Pharox BLU 200-lumen model is a "no frills," non-dimmable consumer LED. It comes with a one-year warranty. The next step up in lumens is the 350-lumen Pharox BLU bulb with a suggested retail price of $6.95, also with a one-year warranty. The Pharox BLU line is only available at pharox-led.com. These low-lumen bulbs can be useful in many areas of the average home: in a bedside lamp, in reflective cans over kitchen counters or in recessed cans in a hallway.

The Pharox BLU was designed to entice consumers who wanted to try LEDs but were deterred by high prices. All three lines – Pharox BLU, Pharox XL and Pharox PRO (due out later this year) – offer customers what they need from an LED bulb without piling on added cost for features that aren't necessary for their situation. Recent Energy Star and DOE speakers hi-lighted the need for lower pricing to get consumers to start using LEDs, as well as the under-served market for lower lumen output LEDs for specific home applications.

The three lines of Pharox LED replacement bulbs offer consumers of all stripes the same reliability they expect from incandescent bulbs with vastly increased life expectancy and vastly decreased energy usage. A typical 40-watt incandescent bulb costs approximately $5.69 per year to use at $0.13 per kWh, three hours a day. The equivalent Pharox 350 lumen bulb (BLU, XL and PRO) costs just $0.85 per year in energy use. As these durable LED bulbs last between 15,000 – 35,000 hours, in most cases they pay for themselves in less than two years and keep on paying for years after.

For more information about the Pharox BLU, Pharox XL, Pharox PRO and other Lemnis Lighting products, visit www.pharox-led.com/us

About Lemnis Lighting

Lemnis Lighting is at the forefront of the rapidly developing global LED lighting industry. Lemnis has been recognised as a leader in the field of LED lighting since 2006 and the introduction of its first Pharox LED light, more than five million of which have been sold worldwide. In addition to its large scale roll-out program of consumer, street and greenhouse lighting in the Netherlands, Lemnis is also active in the areas of development, production and sales, with offices in the Netherlands, San Francisco, Hong Kong, Singapore and Johannesburg. Lemnis Lighting is an independent, privately held company and was initiated by cleantech incubator Tendris (http://www.tendris.com).

(1) Limit five (5) per customer.

SOURCE Lemnis Lighting

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