NEW! LEAN CUISINE® Honestly Good™ Refreshes and Redefines Frozen Food

New 100% All Natural Entrees Offer Fresh Approach to Frozen

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LEAN CUISINE

Jul 25, 2013, 08:00 ET

SOLON, Ohio, July 25, 2013 /PRNewswire/ -- New LEAN CUISINE® Honestly Good™ is frozen food like you've never seen or tasted before.  Available in the natural meals section of the freezer aisle, LEAN CUISINE® Honestly Good™ entrees are made with a delicious combination of thoughtfully selected, quality ingredients that are 100% all natural and contain no preservatives.  With LEAN CUISINE® Honestly Good™, what's left out is as important as what's put in. All six varieties feature lean proteins like whole white meat chicken breasts and North Pacific wild caught fish filets, nutritious whole grains, and farm-selected vegetables with a flavor-packed sauce you add yourself.

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(Photo: http://photos.prnewswire.com/prnh/20130725/SF53233)

The new line made an exciting debut at the March Natural Products Expo West in Anaheim, California, and will be sampled at the 9th annual BlogHer Conference in Chicago, Illinois this week. "We're shaking up the frozen category," said Mike Niethammer, LEAN CUISINE® Director of Marketing. "We recognize that today's frozen consumer wants more.  She's seeking great tasting whole ingredients that she can feel good about, like wild caught salmon from sustainable sources and whole grain pilaf. By offering these innovative products in the natural section, we're giving our LEAN CUISINE® consumers six new, delicious options to choose from, attracting new users and helping grow the category."

The new LEAN CUISINE® Honestly Good™ varieties feature new packaging with a 100% recyclable outer sleeve and a translucent tray, which allows consumers to see the meal they're about to enjoy.  LEAN CUISINE® believes strongly in the importance of serving the best tasting, highest quality ingredients, so we've partnered with select farmers to grow the ingredients in LEAN CUISINE® Honestly Good™ entrees.  Together with some of these farmers, we're donating a portion of the vegetables grown for LEAN CUISINE® Honestly Good™ to local communities through our Honestly Good Giving™ program.  In our first year, we will give one million servings of vegetables, so they can be enjoyed by those in need. 

LEAN CUISINE® Honestly Good™ is available in the natural meals section of the freezer aisle of supermarkets nationwide, with six delicious varieties:

  • NEW! Pomegranate Chicken
    • Whole grilled chicken breast filet
    • Pomegranate glaze in separate pouch
    • Green beans, yellow beans, ribbon cut carrots
    • Whole grain pilaf with currants
  • NEW! Lemongrass Salmon
    • Whole coconut-crusted North Pacific wild caught salmon filet
    • Ginger lemongrass sauce in separate pouch
    • Snap peas, orange & yellow carrots, edamame
    • Brown rice with wheatberries
  • NEW! Roasted Red Pepper Chicken
    • Whole grilled chicken breast filet
    • Roasted red pepper sauce in separate pouch
    • Sea salt and lemon-seasoned broccoli florets
    • Whole grain cavatappi pasta
  • NEW! Plum Ginger Grain-Crusted Fish 
    • Grain-crusted North Pacific wild caught white fish filet
    • Plum ginger sauce in separate pouch
    • Snap peas, wax beans, carrots
    • Brown rice with edamame
  • NEW! Pineapple Black Pepper Beef   
    • Tender prime rib beef
    • Pineapple black pepper sauce in separate pouch
    • Green & wax beans, orange & yellow carrots
    • Brown & wild rice with pineapple and slivered almonds
  • NEW! Honey Citrus Chicken   
    • Whole grilled chicken breast filet
    • Honey citrus glaze in separate pouch
    • Broccoli florets, yellow zucchini
    • Whole grain radiatore pasta with spinach, slivered almonds and sun-dried tomatoes

To learn more about LEAN CUISINE® Honestly Good™, we invite you to join the conversation:

About Nestle USA:

Named one of "The World's Most Admired Food Companies" in Fortune magazine for sixteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day.  From nutritious meals with LEAN CUISINE® to baking traditions with NESTLE® TOLL HOUSE®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That's what "Nestle. Good Food, Good Life" is all about.  Well-known Nestle USA brands include: NESTLE® TOLL HOUSE®, NESTLE® NESQUIK®, NESTLE® COFFEE-MATE®, STOUFFER'S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFE®, NESTLE® JUICY JUICE®, BUITONI®, DREYER'S/EDY'S®, NESTLE® CRUNCH®, NESTLE® BUTTERFINGER®, WONKA®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza.  Nestle USA, with 2012 sales of $10 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion.  For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

SOURCE LEAN CUISINE

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