New Kidz-Med 5-in-1 Non-Contact Thermometer Shines at NACDS 2010

WESTON, Fla., June 10 /PRNewswire-FirstCall/ -- American Scientific Resources, Inc. (the "Company" or "ASR") (Pink Sheets: ASFX.PK) announces today that due to the response of the Kidz-Med 5-in-1 Non-Contact thermometer at NACDS Marketplace this past week, the Company has decided it will commence production for an additional 100,000 units to be delivered to the US in segments between August and October.

NACDS (National Association of Chain Drug Stores) Marketplace is the premier annual retail event that retailers utilize to specifically meet with companies to find new and innovative products to bring to their stores in time for the 2010/2011 seasons.

Senior Vice President, Jason Roth, attended the event, and commented, "I was very pleased by how our product was received. I knew the Kidz-Med 5-in-1 would be well received, but this show confirmed it."

ASR contributes its success at NACDS to the high visibility programs they were involved in and to their ability to present an attractive package to the retailers that not only included an affordable in-demand product but also an enticing marketing and advertising plan designed to move product off the shelves once in stores. Additionally, The Greenwood Group, ASR's sales and marketing team, had a state of the art booth located in the highest traffic aisle at the show where the Company resided.  

Dr. Christopher Tirotta, CEO of American Scientific, commented, "I would like to thank our outstanding team including the Greenwood Group for helping to make our participation at NACDS very worth while for the Company."  

The Company urges shareholders who would like to be on ASR's Newsletter E-mail List in order to receive ASR updates to please e-mail [email protected] with the subject line "ADD TO E-MAIL LIST".

About American Scientific Resources, Inc.

American Scientific Resources, Inc. is both an operating company and the holding company for wholly owned subsidiary, Kidz-Med. The Company sources and designs innovative health and safety products, develops intellectual property and distributes through established relationships and channels both in-house and through its ever growing network of proven global healthcare distributors.

For more information, visit the corporate web site at www.americansci.com and the Company's subsidiary Kidz-Med at www.kidzmed.com.

Safe Harbor

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. There can be no assurance that the Company will receive any orders from its participation at the NACDS Marketplace.

SOURCE American Scientific Resources, Inc.

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