New Joovy Nook High Chair Features Adjustable Swing-open Tray to Simplify Meal-time

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Sep 01, 2016, 07:03 ET

DALLAS, Sept. 1, 2016 /PRNewswire/ -- Joovy, a family gear consumer products company that puts family and customer service first, announces the newly refined Nook high chair. Say hello to the new tradition in high chairs! Joovy brings this innovation to a stale category that hasn't embraced change or the difficulty in using high chair trays.

Check out the Nook http://joovy.com/new-nook/

Brand new and redesigned, the Nook has all the great features of the original with the addition of a new functionality. The tray not only swings open, it has four adjustable depths to ensure food stays on the tray and not on your child's lap.

Say hello to the new tradition in high chairs! The Nook uses a swing-open tray to simplify mealtime.

This fantastic high chair features a large swing-open tray that operates with a one-hand motion, without having to use two hands or line up cumbersome rails. Mom or dad can easily hold their child while operating the tray. There is no need to remove dishes from the tray before taking the child out of the chair. Simply swing the tray open, unbuckle your child and off you go to the next task. This feature makes your kitchen feel larger than it is. Folding the high chair and putting it in the pantry or kitchen nook makes your kitchen larger too.

"It is amazing to see experienced high chair users' expressions after they use this product for the first time. It's disruptive to everything they know about high chairs. It only gets better when they see it fold up like a beach chair with the tray attached," says Rob Gardner, CEO, and founder of Joovy. "High chairs have gotten bulkier and less kitchen friendly. The Nook opens new opportunities for use at picnics, camping, friends house's, grandparents. Bringing the baby to meals anywhere has never been easier."

We also listened to parents about tray adjustability. Keeping food on the tray and off the child's lap is important. The Nook has four depth adjustments for the tray as your child grows.

Many high chairs lack a big enough seat for baby as they grow. The Nook is a roomy, full-size high chair with a deluxe, padded leatherette seat and accommodates a child up to 50 lbs. The leatherette is easy to wipe down, and we have eliminated most nooks and crannies.

The Nook comes fully assembled and is ready to go, out of the box.

Features:

Easy clean-up
Dishwasher-safe tray insert
Adjustable 5-point harness
Footrest
Non-scratch floor pads
Compact, one-hand, self-standing fold with handle

The Nook high chair retails for $129.99 and is available in three colors: turquoise, charcoal, and black.

Available at buybuybaby, Babies R Us, Target and Amazon

About Joovy
Joovy is a family gear consumer product company that puts family and customer service first. The company takes pride in how their products look, function and perform. Products range from baby bottles through infant gear into pretend play toys and first trikes, bikes, and helmets.

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SOURCE Joovy