New Jersey Authorizes Locaid For iGaming Geolocation, The Only Carrier Location Provider To Receive Preliminary DGE Approval

Advances Leadership and Releases Technical White Paper Outlining Location Market Sources and Compliance Strategies for Nevada, New Jersey and Delaware iGaming

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Locaid

Nov 05, 2013, 10:26 ET

SAN FRANCISCO, Nov. 5, 2013 /PRNewswire/ -- Locaid, the world's largest Location-as-a-Service (LaaS) company has been named as the only carrier location provider to receive official preliminary approval by the New Jersey Department of Gaming Enforcement (DGE) to enter into agreements with casino licensees and iGaming permit holders. Locaid sources location data directly from Tier 1 and Tier 2 wireless carriers and provides geolocation data to every commercial iGaming application accepting real-money wagers in the United States today. Via Locaid, New Jersey casinos, iGaming brands and platforms can access mobile location data from AT&T, Boost Mobile, Cricket, Rogers, Sprint, TELUS, T-Mobile, US Cellular, Verizon and Virgin Mobile. Locaid has the largest footprint of North America mobile subscribers with over 98% reach.

Locaid's designation as an Ancillary Casino Service Industry Enterprise (CSIE) in New Jersey is a historic first for the geolocation industry and marks the first time a LaaS company has received such status from a state regulatory agency. Locaid's iGaming customers include casinos and operators such as Stations Casinos, Cantor Gaming and William Hill, iGaming platforms such as GTECH, SGI, 888 Holdings, and iGaming verification companies such as Central Account Management Systems (CAMS), GeoComply and GambleID. Currently, Locaid's Carrier Network Mobile Location is used in all real-money wagering applications operating in Nevada, including Ultimate Poker and the World Series of Poker (Caesars).

Locaid is the first LaaS platform to receive the CSIE approval. Locaid's location sources include Carrier Network Mobile Location, which is a required component of any iGaming service in the United States due to its authentic, non-spoofable characteristics. This non-spoofable location is the foundation of Locaid's Omni-Location™ suite that enables operators to layer multiple location sources together, including IP location, indoor (WiFi) location, landline and geofencing, all to ensure applications meet strict regulatory requirements.

"We continue to work closely with regulators and technical teams in state governments to develop and deliver location data that makes iGaming safe and legal within extremely strict parameters," said Rip Gerber, CEO of Locaid. "The location data that Locaid provides far surpasses the limited offers of other aggregators and single-source providers. For this reason, the iGaming industry seeks Locaid location to ensure their apps work great for players and comply with demanding state regulations."

In conjunction the company's approval, Locaid has agreed to release technical white papers developed during the state approval processes to inform casinos, licensees and iGaming platform providers. The first white paper titled "Gaming, Geolocation and Legal Compliance: Which Technologies Can Be Tricked?" focuses on geolocation spoofing and analyzes what types of geolocation technology online gaming operators will need to guarantee compliance with state and federal law. Click here to download the white paper or visit the Locaid website at www.loc-aid.com.

About Locaid
Locaid is the world's largest LaaS (Location-as-a-Service) company. Locaid runs "location in the cloud" with the most robust, privacy-protected, Omni-Location™ platform available. Locaid can determine the physical location of your customers, employees or assets, anywhere, instantly. With a footprint that extends to over 4.7 billion connected devices across the globe, including network mobile location on over 400 million mobile devices, Locaid helps enterprises and developers be hyper-local, reduce fraud, increase productivity, gain consumer insight, comply with regulations, drive revenue and save lives. Locaid is the largest and preferred location gateway for the major carriers in the Americas including AT&T, Boost Mobile, Cricket, Rogers, Sprint, TELUS, T-Mobile, US Cellular, Verizon and others. The world's biggest brands, agencies, financial institutions, software companies, enterprise infrastructure providers, mobile app developers and M2M platforms get location from Locaid. Location Matters™.

Locate us at http://www.loc-aid.com, @locaid and www.facebook.com/Locaid.

SOURCE Locaid