New InformationWeek Reports Research Finds Just 13% of IT Pros Call Their Internal Social Networking Systems a Great Success

SAN FRANCISCO, Jan. 12, 2012 /PRNewswire/ -- InformationWeek Reports (http://reports.informationweek.com), a service provider for peer-based IT research and analysis, announced the release of its latest research report. "Rebooting the Antisocial Network" encompasses analysis of results from InformationWeek's recent 2012 Social Networking in the Enterprise Survey and guides readers in translating the success of consumer sites like Twitter and Facebook to internal systems. More than 450 business technology professionals responded to this poll.

Research Summary:

Our research shows that business-oriented social networking platforms aren't living up to their promise of better communication, collaboration and productivity, even though IT has these tools in place. For example, 61% have run team or company wikis for over a year; 29% have had these systems in place for three years or more. Most, 65%, host these systems internally.

Findings: 

• 66% of survey respondents say their companies have an official or unofficial presence on Facebook.
• 42% have failed to integrate email with internal social networking systems.
• 22% of those monitoring discussion about their organizations or competition on public social networks have engaged an outside firm for this purpose.
• 16% have more than five full-time employees focused on social media.

The report author, Michael Healey, serves as president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments.

For full access to the research data, members can download now: http://reports.informationweek.com/abstract/10/8596/Social+Networking-Collaboration/rebooting-the-antisocial-network.html

"Instead of complaining that employees use Facebook while internal sites sit idle, IT should take lessons from what public social networks do right," says Lorna Garey, content director of InformationWeek Reports. "If you can't beat them, copy them. Incorporate good ideas, like adding hooks to email and other content sources."

For more information:
Art Wittmann    
VP & Managing Director, InformationWeek Reports
415-947-6361
[email protected]

About InformationWeek Business Technology Network (http://www.informationweek.com)

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow—from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), NetworkComputing.com (networking and communications) and BYTE (consumer technology). The network also provides focused content for key IT targets, such as CIOs, developers, and SMBs via InformationWeek Global CIO, Dr. Dobb's and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy—IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

About UBM TechWeb (http://www.ubmtechweb.com)

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM plc company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

SOURCE UBM TechWeb

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