WASHINGTON, Nov. 18, 2015 /PRNewswire-USNewswire/ -- SCORE – www.score.org – the nation's largest network of volunteer expert business mentors, has gathered statistics on the success of Small Business Saturday®. It was launched by American Express in 2010 to encourage people to shop at small, local businesses on the Saturday after Thanksgiving.
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Growing awareness
After only one year, the U.S. Senate officially recognized Small Business Saturday®. By 2014, 67% of Americans were aware of the day, and the movement even grew on social media. In 2014, 387,000 tweets used the event's hashtags, #ShopSmall and #SmallBizSat, a surge of 82% from 2012.
Increasing sales
More awareness resulted in a boost in customers and sales for small businesses:
Positive impact on local communities
Sales in local neighborhoods directly add to the community's economy, so when someone spends $100 at a local business, $68 stays in town. However, if you spend the same amount at a national chain, only $43 stays in town.
Small Business Saturday® is November 28, 2015. Please shop at small, local businesses to support your community. Download this month's SCORE Infographic for more details on the success of Small Business Saturday®.
About SCORE
Since 1964, SCORE has helped more than 10 million aspiring entrepreneurs. Each year, SCORE provides small business mentoring, workshops and education to more than 500,000 clients. Our 11,000+ volunteer business experts provide mentoring and resources in over 300 chapters. In 2014, SCORE volunteers provided 1.2+ million hours to help create over 45,000 jobs and 55,000 small businesses.
For more information about starting or operating a small business, call 1-800-634-0245 for the SCORE chapter nearest you. Visit SCORE at www.score.org. Connect with SCORE at www.facebook.com/SCOREMentors and www.twitter.com/SCOREMentors.
Contact Information
Bridget Weston Pollack
800-634-0245
[email protected]
SOURCE SCORE Association
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