New Infographic Shows How Non-profit Organizations Raise Funds, Provides Insight into Improving Strategies for Future

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Jul 31, 2014, 09:20 ET

WASHINGTON, July 31, 2014 /PRNewswire-USNewswire/ -- SCORE, – www.score.org - mentors to America's small businesses, has gathered statistics about the methods and sources that non-profit organizations are currently using to raise funds in this month's SCORE Infographic, "Non-profits Using Savvy Marketing to Further Their Mission."

Statistics on Non-profit Organizations

SCORE, – www.score.org - mentors to America’s small businesses, has gathered statistics about the methods and sources that non-profit organizations are currently using to raise funds in this month’s SCORE Infographic, “Non-profits Using Savvy Marketing to Further Their Mission.” (PRNewsFoto/SCORE)

According to data presented visually in the infographic, there are 1.4 million non-profits (tax exempt) in the United States today, 61% of which have annual revenues under $100,000. The infographic offers a complete breakdown of organizations by revenue.

Donation Facts

Donations originate overwhelmingly from individuals; this segment comprises 72% of total donations while 15% come from foundations and 6% are given by corporations. And repeat donations are important: there is a 23% return rate for first-year donors and 58.4% return rate for multi-year donors.

Communication is a Key Marketing Strategy

25% of non-profits have a content marketing strategy
63% send an email within 30 days of signup
The average non-profit sends four emails a month to each subscriber

Room for Improvement in Online Fundraising

Online fundraising increased 13.5% in 2013 but mobile marketing is an area where non-profits can improve their presence. While there was a 32% increase in mobile subscriber lists, 84% of donation landing pages are not optimized for mobile viewing.

DOWNLOAD HERE: http://www.score.org/resources/non-profits-using-savvy-marketing-further-their-mission

About SCORE
Since 1964, SCORE has helped more than 10 million aspiring entrepreneurs. Each year, SCORE provides small business mentoring, workshops and education to more than 375,000 new and growing small businesses. More than 11,000 business experts volunteer as mentors in over 320 chapters serving local communities with entrepreneur education.

For more information about starting or operating a small business, call 1-800/634-0245 for the SCORE chapter nearest you. Visit SCORE at www.score.org. Connect with SCORE at www.facebook.com/SCOREFans and www.twitter.com/SCOREMentors.

Contact Information
Aliana Marino
800/634-0245
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140730/131799

SOURCE SCORE