New Format, Same Colorful Fun - M&M'S® Chocolate Bars Arrive This Week

M&M'S® Invites Holiday Shoppers to Have a First Taste at NYC Pop-Up Bar

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Dec 07, 2018, 08:00 ET

HACKETTSTOWN, N.J., Dec. 7, 2018 /PRNewswire/ -- M&M'S® newest addition to the chocolate aisle – M&M'S Chocolate Bars – are now rolling out in retail stores nationwide in five delicious flavor varieties including Peanut, Milk Chocolate, Crispy, Almond and Crispy Mint. The new bars consist of smooth milk chocolate with whole M&M'S Minis throughout a large bar format.

M&M'S Chocolate Bars mark one of the most notable product innovations in the brand's history. The new permanent additions to the brand's iconic candy lineup are the result of several years of development. A team of M&M'S Chocolate product developers tested nine flavors and four different formats before landing on the perfect recipe and shape to ensure each piece includes the ideal ratio of smooth chocolate and crunchy M&M'S Minis.

To celebrate the launch, M&M'S is bringing M&M'S Chocolate Bars to life with a pop-up in New York City dubbed – you guessed it – The M&M'S Chocolate Bar. Taking place Friday, December 7 through Sunday, December 9, M&M'S is offering fans the chance to take a break from the stressful chaos of holiday shopping by immersing themselves in a spontaneously fun environment.

"We aim to create innovative ways for our fans to enjoy M&M'S, and the new M&M'S Chocolate Bars embody that spirit with a taste experience unlike any other," said Allison Miazga-Bedrick, Brand Director, M&M'S. "We can't wait to offer holiday shoppers their first try of the creamy, delicious flavors through an experience that reminds all of us to take time out to truly enjoy this season."

The colorful pop-up will include a larger-than-life Velcro wall where attendees can get 'stuck' in a chocolate bar just like the M&M'S Minis, share a ride on an M&M'S Chocolate Bar-themed sled and engage through many other fun – and tasty – activities. Guests will be able to cozy up to the 'bar' for coffee or hot cocoa, snap Insta-worthy photos throughout the space and be among the first to taste the new product. The experience is free and open throughout the weekend. Details are as follows:

     Date: Friday, December 7 - Sunday, December 9, 2018
     Time: 10:00 a.m. - 7:00 p.m. ET
     Location: 14th Street Garage @ 459 West 14th Street, New York, NY 10014

For more information, fans can visit the M&M'S Brand on Facebook, Twitter and Instagram, or at www.mms.com.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated