New FlowScan™ Tracking Technology Key to Reaching Plannable In-Store Audience

ALLENDALE, N.J., Feb. 3, 2011 /PRNewswire/ -- Automated Media Services, Inc (AMS) (www.3gtv.com) has developed a proprietary shopper tracking technology, FlowScan™, which is able to record in real-time the precise flow of a shopper's path in the retail environment.  FlowScan™ generates time-based "flow" analytics based on shopper location data, captured moment-by-moment as shoppers journey the store. This data, in combination with other proprietary elements of the 3GTV™ system, makes possible the conversion of retail stores into plannable media destinations and shoppers into a measurable viewing audience.

FlowScan™ is the latest addition to the company's in-store media measurement division.  The division also includes PlayScan™, a patented video verification technology that provides a continuously audited real-time, non-sampled, electronic confirmation of digital video play and performance.  Together, these technologies are poised to become the industry standard for accountability, compliance and measurability for out-of-home media investments.

"FlowScan™ is far and away the richest we've seen in terms of painting a real-time picture of where shoppers go, how they go there, and how long they stay there," said Bill Bishop, Chairman, Willard Bishop LLC.  "In addition to the audience delivery metrics, 3GTV™ can provide amazing new insights helping to drive actions that will optimize merchandising efforts and ultimately increase the effectiveness of in-store media."

Selected marketers participating in the 3GTV™ pilot will be able to use the FlowScan™ technology to conduct real-time research providing new insights into the optimization of shelf messaging, placement and packaging.

In the near future, the robust data from FlowScan™ will also help retailers and manufacturers unlock a range of other insights into shopper behavior that can inform product placement and store layout to maximize merchandising opportunities.

About Automated Media Services, Inc.

Automated Media Services, Inc. (AMS) is an Allendale, New Jersey-based firm responsible for the creation and development of the next generation television called 3rd Generation Television or 3GTV™.  3GTV™ is the first out-of-home form of television – the solution to today's media and advertising crisis.  Like Radio, which decades ago made the leap from in-home to out-of-home, Television is now going to do the same with 3GTV™. Founded by a coterie of industry veterans with over 150 years of collective experience in television, engineering, advertising and marketing, AMS has fused the benefits of in-home television, the efficiencies of the Internet with the ideal demographic location to yield the first development of a plannable advertising and media platform located in the midst of the most coveted marketing environment in the physical universe, the retail store.  For more information, please visit www.3gtv.com.

SOURCE Automated Media Services, Inc.

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