New Firestone Tire Built to Go Farther, Last Longer

"Drivers today want to get the most out of their vehicle, and that starts with buying the right set of tires," said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. "The Firestone Champion with Fuel Fighter Technology is dependable and backed by the best treadwear warranty available from Firestone. Complemented by its fuel fighting technology, the Firestone Champion tire is a great choice for drivers who are on the go and expect their tires to go the extra mile, too."

The Champion name represents a legacy of trusted performance for the Firestone brand. Firestone launched its first Champion passenger tire in the 1930s and the Deluxe Champion name adorned Firestone race tires during the 1940s and 1950s. Today's reintroduction of the Champion name for Firestone passenger tires coincides with another important milestone on the 115-year old brand's journey. Firestone is the Official Tire of the Indianapolis 500 Mile Race^® and will celebrate its 67th victory at the 100th running of "The Greatest Spectacle in Racing" on May 29. Firestone earned its first Indy 500 victory at the inaugural running in 1911.

The Firestone Champion tire will replace the Firestone Affinity and Precision touring tires. The Firestone Champion is engineered with a 30 percent improvement in rolling resistance** over the Firestone Affinity and Firestone Precision tires. Rolling resistance is friction or the force resisting a tire as it rolls across the road surface. When rolling resistance is reduced, the tire rolls more easily, improving fuel economy.

The Champion tire is the latest Firestone brand product offering from Bridgestone, the world's largest tire and rubber company. Backed by a 30-Day Buy & Try Guarantee***, the Firestone Champion tire now is available in the United States and Canada, in 48 sizes, 14" to 18" rim diameters.

To find out more about the Firestone Champion with Fuel Fighter Technology or to find a retailer, visit: www.FirestoneTire.com.

*Limitations and restrictions apply. Ask a Firestone retailer for details.

**Offers 30% improvement in rolling resistance (which helps increase fuel economy) in lab testing vs. Firestone Affinity Touring.

 ***U.S. & Canada – Original proof of purchase required to take advantage of the Buy & Try, 30-Day Guarantee. Applies only to the purchase of a set of 4 or more tires. Tires must be returned to the original dealer within 30 days of purchase. Buy & Try, 30-Day Guarantee does not apply to tires supplied as original equipment on new vehicles. Does not cover damage due to road hazard, collision or other specified types of damage.

About Bridgestone Americas, Inc.: 
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

Photo - http://photos.prnewswire.com/prnh/20160406/352565

SOURCE Bridgestone Americas

Related Links

https://www.bridgestoneamericas.com