New Fine Jewelry Brand AWE Unites Online Community To Fight Stigma
40 Influencers, 4 National Charity Partners, 1 Symbol of Strength
NEW YORK, May 2, 2017 /PRNewswire/ -- AWE Alive We're Empowered was founded in 2016 by three-time cancer survivor Jill Johnson, who set out to design a collection that could empower - and unite - a larger community. Leveraging 30 years as a sought-after importer, manufacturer and wholesaler to the jewelry trade, Jill designed the distinctive AWE medallion to serve as a universal symbol of strength, hope, and resilience.
The four droplets forming the center of the AWE medallion represent the elements of survival: blood, sweat, tears of sorrow, and tears of joy.
Expertly crafted in sterling silver or 14k gold, the collection is made to endure like the individuals it honors. Additionally, AWE gifts give back: 20% of each sale is donated to one of four national charity partners. You can select your cause of choice at checkout.
On aweinspired.com where the collection is exclusively sold, AWE has also built The AWE List; a one-of-a-kind digital community. Here, visitors can engage with the profiles of 40 AWE-inspiring individuals including New York Times best-selling authors, Olympic athletes, business moguls, and entertainers. Each member of The AWE List has defied expectations by turning their adversity into an opportunity to empower themselves and others. Diverse in ethnicities, ages, backgrounds, and afflictions, The AWE List is a captivating resource for anyone seeking inspiration.
To learn more about AWE's meaningful jewelry and their mission to unite and empower, please visit aweinspired.com or follow the brand on Instagram @aweinspired_.
About AWE
AWE Alive We're Empowered is a fine jewelry company that honors and celebrates the triumphs of individuals. 20% of each AWE sale is donated to one of four national charity partners; CancerCare, RAINN, The Trevor Project, and Fisher House Foundation. The inaugural collection is sold exclusively on aweinspired.com, where AWE has launched their one-of-a-kind digital community. Johnson's Minneapolis-based fine jewelry company Jilco Inc. has been giving back to organizations like the Fistula Foundation (in partnership with Oprah Winfrey) and the Children's Cancer Research Fund since 1989.
Media Contact:
Max Benjamin, Brand Manager
AWE: Alive We're Empowered
Email: [email protected]
Phone: 1 646 982 0077
SOURCE AWE Alive We're Empowered
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