PRINCETON, N.J., June 27, 2012 /PRNewswire/ -- The new and improved formulation of Feline Pine® Clumping Cat Litter offers all of the benefits of a clay clumping cat litter without any perfumes, additives, harsh chemicals or messy cloud of dust. Using 100% natural pine to eliminate unwanted odors, Feline Pine® Clumping beats out other non-pine litters to offer the best natural odor control. The natural clumping action makes it easier for "pet parents" to keep litter boxes clean and their homes remarkably fresh.
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"We know that cat owners, in particular, are incredibly devoted to their pets and take pride in purchasing the very best products for their health and well-being," said Ed Kline, Group Product Manager, Feline Pine®. "With Feline Pine® Clumping, cat owners can choose a natural clumping litter that eliminates litter box odors and brings the outdoor freshness of pine indoors."
Feline Pine® Clumping is made from the by-product of highly absorbent 100 percent natural pine, which acts like a sponge to absorb moisture and eliminate odor naturally. Clumps form tightly and are easy to scoop, so nothing is left behind but fresh litter. Feline Pine® Clumping is lightweight allowing cat owners to carry and pour with ease.
Available at mass, grocery and pet food stores nationwide and through select online retailers, Feline Pine® Cat Litter comes in 9lb. and 14lb. boxes. Suggested retail prices range from $9.99 to $13.99.
For more information about Feline Pine® Clumping Cat Litter, visit www.FelinePine.com.
About Feline Pine®
Feline Pine® Non-Clumping and Feline Pine® Clumping Cat Litter are made from 100% natural pine which destroys odors without perfumes, additives or messy clouds of dust. It's the smart choice for the health of your cat and your home. Feline Pine® is committed to making products that are safe and healthy for animals while embracing a corporate duty to be a steward of the environment and its precious natural resources.
Feline Pine® was acquired by Church & Dwight Co., Inc. in 2010 to complement the existing cat litter business. For more information on Feline Pine® products and to help you with decisions regarding the well-being of your cat, visit www.FelinePine.com.
Media Contact:
Stephanie Florence/Edelman
(212) 277-3744
[email protected]
SOURCE Church & Dwight Co., Inc.
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