New, Enhanced 'Seabourn Club' Expands Loyalty Benefits

Luxury Cruise Line Rewards Returning Guests Sooner, Offers 'the Luxury of Choice'

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May 15, 2012, 09:00 ET

SEATTLE, May 15, 2012 /PRNewswire/ -- The luxury small-ship cruise line Seabourn has announced a major expansion of the benefits it offers to loyal guests returning to its award-winning ships. Seabourn Club benefits, which already included a milestone award of a complimentary cruise after sailing 140 days, have always been the most valuable in the cruise industry. Now the line has added new benefits to the mix that start rewarding guests after their first cruise, and increase in value as guests sail more. In a nod to the personalization that is a hallmark of Seabourn's service, Seabourn Club members are free to choose the rewards they prefer from a generous menu of onboard amenities and discounts. The new onboard benefits will be implemented on all Seabourn ships on voyages departing on or after June 1, 2012.

"Our loyal guests have always been an important part of Seabourn's success," said Richard Meadows, the company's president. "We wanted to start thanking returning guests sooner, and we wanted to offer them rewards in a different, uniquely Seabourn style," he said. "With our new Seabourn Club, the difference is choice, and choice is luxury."

Membership Levels, Seabourn Club Points

Club members can redeem benefits based on five different membership levels, achieved by accruing one Seabourn Club Point for each day sailed on a Seabourn ship. Additional Seabourn Club Points are awarded for days sailed in premium category suites, for onboard spending and for days traveled on Seabourn Journey overland excursions.

Menu of Benefits

Depending on the level they have achieved, Club members select the benefits they prefer from a menu that includes such amenities as laundry and pressing, internet and telephone service, daily newspaper delivery, a Signature Seabourn Club massage in the spa and savings on shore excursions, luggage shipping and premium wine and spirits purchases. Certain levels also receive signature luggage tags and subscriptions to leading travel magazines. Club members can select the benefits they prefer and arrange for redemption through Seabourn's website for their future cruises. Upper level members also enjoy the services of a dedicated Seabourn Club Concierge to assist with their onboard arrangements. This ability to choose which benefits they prefer mirrors the quality of personalization that is the hallmark of Seabourn's ship-board experience, helping to create the Seabourn Moments that bring guests back to Seabourn again and again.

Complimentary Cruises

The popular award of a complimentary seven-day cruise after sailing 140 days, or a 14-day cruise after 250 days remains the richest element of the program, and far exceeds anything offered by any other line. These complimentary cruise awards are based strictly on days actually sailed on board. In addition to the awards, Seabourn Club members receive exclusive offers, additional savings for onboard booking, invitations to events on board, as well as Tiffany & Co. recognition gifts as they achieve loyalty milestones. Complete details of Seabourn Club membership benefits are available on Seabourn's website at www.seabourn.com .

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Notes to Editors:

Seabourn is consistently ranked among the world's top travel choices by professional critics and the discerning readers of prestigious travel publications such as Departures, Travel + Leisure and Conde Nast Traveler. Its stylish, distinctive cruising vacations are renowned for:

Six intimate ships with just 104 or 225 suites
Unique itineraries visiting must-see cities and hidden gems where larger ships cannot follow
Intuitive, gracious service provided by a staff passionate about pleasing our guests
Spacious all-suite accommodations with sweeping ocean views – many with verandas
Gourmet dining experiences as fine as the best restaurants anywhere
Open bars throughout the ship and fine wines poured with lunch and dinner

Seabourn is a proud member of World's Leading Cruise Lines. The exclusive alliance also includes Carnival Cruise Lines, Holland America Line, Princess Cruises, Cunard Line and Costa Cruises. Seabourn is a brand of Carnival Corporation and plc (NYSE/LSE: CCL andNYSE: CUK), and supports the Ocean Conservation & Tourism Alliance, dedicated to education and promotion of best practices for protecting the marine environment.

SOURCE Seabourn