New England Biolabs® wins Sitecore Site of the Year for North America Best BioTech Site Award

Elite distinction awarded for excellence in delivery of digital experiences on Sitecore's platform

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Mar 25, 2014, 12:04 ET

IPSWICH, Mass., March 25, 2014 /PRNewswire/ -- New England Biolabs (NEB^®) today announced that it has won the Sitecore Site of the Year 2013, Best BioTech Site Award. Now in its sixth year, the Sitecore Site of the Year 2013 award continues to recognize organizations that have developed the most outstanding websites using Sitecore, those that create amazing digital experiences for every customer that engages with their brand.

"neb.com is a comprehensive product and technical resource for our customers, arming them with interactive scientific tools, product selection charts, protocols and troubleshooting guides to simplify their experimental design. The switch to Sitecore, coupled with redesign of the user experience, has ensured the otherwise disparate and flat data is more consistent and accessible, whether for tool development, customer reference or e-commerce", said Tanya Osterfield, Digital Marketing Manager at NEB, "Furthermore, the new Sitecore enterprise platform has afforded us a solid, strategic foundation upon which to grow, expand and continuously improve the digital experiences of NEB's customers. We are very proud to have been recognized with this award."

As a leader in the development and production of life science reagents, NEB offers its customers an ever-expanding catalog of essential molecular biology reagents. With that growing catalog comes the need for an intuitive, user-friendly website that allows NEB to communicate effectively with its customers, across the globe.

"At Sitecore, we recognize that the most successful sites and companies are those that delight their audiences, increase loyalty and drive revenue with relevant content and personalized digital experiences," said Bjarne Hansen, President, Sitecore USA. "New England Biolabs exemplifies a truly world-class approach to delivering customer experiences that engage, delight, inform and motivate."

Sitecore's experience platform combines web content management, marketing automation, email marketing, social media, e-commerce, optimization, and analytics into a single, unified platform. The platform is incredibly easy to use, capturing every minute interaction – and intention – that customers and prospects have with a brand, both on a website and across other digital channels.

About New England Biolabs
Established in the mid 1970's, New England Biolabs, Inc. is the industry leader in the discovery and production of enzymes for molecular biology applications and now offers the largest selection of recombinant and native enzymes for genomic research. NEB continues to expand its product offerings into areas related to PCR, gene expression, sample preparation for next generation sequencing, cellular analysis, epigenetics and RNA analysis. Additionally, NEB is focused on strengthening alliances that enable new technologies to reach key market sectors, including molecular diagnostics development. New England Biolabs is a privately held company, headquartered in Ipswich, MA, and has extensive worldwide distribution through a network of exclusive distributors, agents and seven subsidiaries located in Canada, China, France, Germany, Japan, Singapore and the UK. For more information about New England Biolabs visit www.neb.com.

About Sitecore
Sitecore is the global leader in customer experience management software. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With Sitecore's experience platform, marketers can own the experience of every customer that engages with their brand, across every channel. More than 3,500 of the world's leading brands – including American Express, Carnival Cruise Lines, easyJet, and Heineken – trust Sitecore to help them deliver the meaningful interactions that win customers for life.

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SOURCE New England Biolabs