New Energy Systems Group Debuts "Power Cube" Consumer Device Concept at 2011 Hong Kong Electronics Fair

SHENZHEN, China, Oct. 31, 2011 /PRNewswire-Asia-FirstCall/ -- New Energy Systems Group (NYSE Amex: NEWN) ("New Energy" or the "Company"), a vertically-integrated original design manufacturer and distributor of consumer branded backup power systems, lithium ion batteries, battery parts and solar panels, today announced its participation at the 2011 Hong Kong Electronics Fair held October 12-16, where the Company featured recently launched consumer products and debuted its concept "Power Cube" product series.

The Power Cube series of products are designed to provide backup and charging power for electronic devices ranging from smartphones to Tablet PCs. With its simple and elegant design, the three sizes of Power Cube (M430, M800, M1200) will power a Tablet PC for up to 20 hours, or recharge portable devices up to 8 times without the need to be plugged in to a power source. Two of this series, M430 and M800, are expected to be launched during the first quarter of 2012, and consumers will be able to purchase the Power Cube for a suggested retail price ranging from RMB $290 (USD$45.60) to RMB $690 (USD$108.50) depending on capacity.  

The Hong Kong Electronics Fair was a unique opportunity to promote and demonstrate the Company's full line of consumer products, including its latest breakthrough innovations in mobile batteries, the Anytone® Pandora Power Case, Anytone® Smart Cover Power I, and Anytone®'s APC-M700 to over 100 international attendees. The Fair attracted over 3,900 exhibitors including producers of multimedia, digital imaging, home appliances, communications and electronic components.

"The Hong Kong Electronics Fair was an ideal venue to showcase our new products, and we received excellent responses and strong interest from attendees," said Chairman and Chief Executive Officer of New Energy Systems Group Jack Yu. "We are excited to move forward next year on production of our concept Power Cube series, which received strongly positive feedback from prospective customers."

About New Energy Systems Group

New Energy Systems Group is a vertically integrated original design manufacturer and distributor of lithium ion batteries and backup power systems for leading manufacturers of mobile phones, laptops, digital cameras, MP3s and a variety of other portable electronics. The Company's end-user consumer products are sold under the Anytone® brand in China while it's commercial and OEM batteries and battery components are sold under New Power and E'Jenie. The fast pace of new mobile device introductions in China combined with a growing middle class make it fertile ground for New Energy's end-user consumer products, as well as its high powered, light weight lithium ion batteries. In addition to historically strong organic growth, New Energy is expected to benefit from economies of scale, broader distribution and higher profit margins in 2011. Additional information about the company is available at: www.newenergysystemsgroup.com.

Forward Looking Statements

This release contains certain "forward-looking statements" relating to the business of the Company and its subsidiary and affiliated companies. These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions. Such forward looking statements involve known and unknown risks and uncertainties that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (www.sec.gov). All forward-looking statements attributable to the Company or to persons acting on its behalf are expressly qualified in their entirety by these factors other than as required under the securities laws. The Company does not assume a duty to update these forward-looking statements.

For more information, please contact:

COMPANY
New Energy Systems Group
Ken Lin, VP of Investor Relations
Tel:   +1-917-573-0302
Email: [email protected]  
www.newenergysystemsgroup.com  

INVESTOR RELATIONS
MZ
John Mattio, SVP
Tel: US +1-212-301-7130
Email: [email protected]  
www.mz-ir.com

SOURCE New Energy Systems Group

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