New Ektron Connectors Power Greater Personalization and Content Targeting Capabilities for Marketers

NASHUA, N.H., Dec. 10, 2014 /PRNewswire/ -- Ektron, a global leader in digital experience management software, today announced it has expanded the capabilities of its Digital Experience Hub by adding seamless integrations with Pardot, Eloqua and Silverpop marketing systems to its extensive library of out-of-the-box data connectors. By integrating data in real time from best-of-breed sales and marketing systems, Ektron offers marketers a better way to deliver data-driven, personalized online experiences and highly-targeted content to their prospects, leads and customers.

All Ektron connectors provide bi-directional data integration between Ektron's core Content Management System (CMS) and leading enterprise systems for CRM, marketing automation, social media, web analytics and enterprise content management. Ektron also offers an SDK that makes it simple to develop custom connectors for any legacy, specialized or new enterprise system, making Ektron a future-proof digital experience platform.

"The marketing and customer experience management programs that achieve the biggest return on investment are those that take a data-driven, best-of-breed technology approach," said Bill Rogers, CEO and Chairman of Ektron. "That's why we've architected our core CMS functions to serve as an open digital hub, making it simple to exchange information across all applications within the marketing ecosystem. This allows us to develop a real-time, 360-degree view of the customer so each and every digital experience can be tailored and personalized."

"Ektron's Digital Experience Hub strategy strongly supports our multi-brand digital strategy," said Jennifer Hodges, Web Services Manager for Johnson Outdoors, a global leader in outdoor recreational equipment, with a portfolio of well-known consumer brands. "Ektron enables us to deliver high quality responsive websites."

The new data connectors for Pardot, Eloqua and Silverpop integration are available immediately. For a complete list of pre-built data connectors and further details, please visit: http://www.ektron.com/Products/Digital-Experience-Hub/

About Ektron

Ektron is a global leader in digital experience management software. Whether it's internet, intranet, or extranet, Ektron uniquely delivers Marketer-Centric solutions for the world's leading brands to drive competitive advantage and produce rapid ROI. Ektron drives value for customers by helping them to deliver relevant content to the right person, at the optimal time, and through the best channels. Ektron's open platform instantly connects to any system to help Marketers predict customer behavior and convert digital interactions into immediate results. Ektron is headquartered just north of Boston, MA, and has offices in Australia, Singapore, and the United Kingdom.

For more information visit www.ektron.com.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-ektron-connectors-power-greater-personalization-and-content-targeting-capabilities-for-marketers-300007418.html

SOURCE Ektron

Related Links

http://www.ektron.com

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