New DOVE® Chocolate Bars Re-Invent Classic Flavors Inspired By The Latest Trends

Bourbon Vanilla, Salted Caramel, Raspberry Rosé and Almond Brittle Flavors Bring a Modern Twist on 'Silky Smooth' in 2019

News provided by

Mars, Incorporated

Nov 27, 2018, 09:00 ET

HACKETTSTOWN, N.J., Nov. 27, 2018 /PRNewswire/ -- The New Year will bring a new line-up of silky smooth DOVE^® Chocolate Bars in tantalizing flavor combinations inspired by the latest culinary trends. Offering distinct innovation and assorted varieties to tempt the most sophisticated palates, DOVE^® Chocolate Bars will feature six bold flavors meant to share or savor all on your own.

In addition to the classic Dark Chocolate and Milk Chocolate varieties, new DOVE^® Chocolate Bars include:

The silky smooth DOVE® Chocolate fans know and love will take a modern twist in 2019 with the debut of DOVE® Chocolate Bars in six new tantalizing flavors inspired by the latest culinary trends: Bourbon Vanilla Dark Chocolate, Salted Caramel Blonde Chocolate, Raspberry Rosé Dark Chocolate, Almond Brittle Milk Chocolate, Dark Chocolate and Milk Chocolate.

Bourbon Vanilla Dark Chocolate – Premium bourbon vanilla swirled throughout silky smooth DOVE^® Dark Chocolate.
Salted Caramel Blonde Chocolate – A delicious blend of White and Milk DOVE^® Chocolate featuring sweet caramel notes and a hint of sea salt.
Raspberry Rosé Dark Chocolate – A sweet pink layer with raspberry and rosé over silky smooth DOVE^® Dark Chocolate.
Almond Brittle Milk Chocolate – Rich, buttery toffee and almond pieces in silky smooth DOVE^® Milk Chocolate.

"Our chocolate-loving consumers are always looking to up the ante with their treats," said Leslie Philipsen, Brand Director, DOVE^® Chocolate. "We challenged ourselves to bring creative, culinary-inspired flavors like salted caramel and bourbon vanilla and pair them with our signature silky smooth chocolate. We want this new DOVE^® taste experience to give our fans a whole new reason to fall in love with chocolate."

Fans will be able to find the new DOVE^® Chocolate Bars in the candy aisle nationwide at local food, mass and drug stores beginning in December 2018 with a suggested retail price starting at $1.99 for a 3.3oz bar.

Additional 2019 DOVE^® Chocolate Innovations:
Beginning in January 2019, DOVE^® Chocolate PROMISES^® fans will be able to pick up packs of four individually wrapped PROMISES^® in the checkout aisle, available in classic silky smooth Milk and Dark Chocolate varieties. Easily identified with translucent packaging to showcase the beautiful PROMISES^® foils, the new four-pack offers a perfect on-the-go treat for one, or to share with others.

About DOVE^® Chocolate
From bean to bar, Mars Wrigley Confectionery takes great care to maintain the highest standards of quality when crafting DOVE^® Chocolate. It all starts with only the best cacao beans, which are tested by experts for quality and flavor. The beans are then taken through special roasting and grinding techniques – a process rooted in European tradition - to create the signature silky smooth texture and great taste of DOVE^® Chocolate. Finally, the perfect combination of chocolate liquor and 100 percent pure cocoa butter are added to create a balanced taste that's not too sweet, nor too bitter. For more information about DOVE^® Chocolate, visit www.dovechocolate.com, Facebook, Twitter and Instagram.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S^®, SNICKERS^®, TWIX^®, MILKY WAY^®, DOVE^®, PEDIGREE^®, ROYAL CANIN^®, WHISKAS^®, EXTRA^®, ORBIT^®, 5™, SKITTLES^®, UNCLE BEN'S^®, MARS DRINKS and COCOAVIA^®. Mars also provides veterinary health services that include BANFIELD^® Pet Hospitals, Blue Pearl^®, VCA^® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.