New DOVE® Chocolate Bars Re-Invent Classic Flavors Inspired By The Latest Trends

HACKETTSTOWN, N.J., Nov. 27, 2018 /PRNewswire/ -- The New Year will bring a new line-up of silky smooth DOVE^® Chocolate Bars in tantalizing flavor combinations inspired by the latest culinary trends. Offering distinct innovation and assorted varieties to tempt the most sophisticated palates, DOVE^® Chocolate Bars will feature six bold flavors meant to share or savor all on your own.

In addition to the classic Dark Chocolate and Milk Chocolate varieties, new DOVE^® Chocolate Bars include:

• Bourbon Vanilla Dark Chocolate – Premium bourbon vanilla swirled throughout silky smooth DOVE^® Dark Chocolate.
• Salted Caramel Blonde Chocolate – A delicious blend of White and Milk DOVE^® Chocolate featuring sweet caramel notes and a hint of sea salt.
• Raspberry Rosé Dark Chocolate – A sweet pink layer with raspberry and rosé over silky smooth DOVE^® Dark Chocolate.
• Almond Brittle Milk Chocolate – Rich, buttery toffee and almond pieces in silky smooth DOVE^® Milk Chocolate.

"Our chocolate-loving consumers are always looking to up the ante with their treats," said Leslie Philipsen, Brand Director, DOVE^® Chocolate. "We challenged ourselves to bring creative, culinary-inspired flavors like salted caramel and bourbon vanilla and pair them with our signature silky smooth chocolate. We want this new DOVE^® taste experience to give our fans a whole new reason to fall in love with chocolate."

Fans will be able to find the new DOVE^® Chocolate Bars in the candy aisle nationwide at local food, mass and drug stores beginning in December 2018 with a suggested retail price starting at $1.99 for a 3.3oz bar.

Additional 2019 DOVE^® Chocolate Innovations:
Beginning in January 2019, DOVE^® Chocolate PROMISES^® fans will be able to pick up packs of four individually wrapped PROMISES^® in the checkout aisle, available in classic silky smooth Milk and Dark Chocolate varieties. Easily identified with translucent packaging to showcase the beautiful PROMISES^® foils, the new four-pack offers a perfect on-the-go treat for one, or to share with others.

About DOVE^® Chocolate
From bean to bar, Mars Wrigley Confectionery takes great care to maintain the highest standards of quality when crafting DOVE^® Chocolate. It all starts with only the best cacao beans, which are tested by experts for quality and flavor. The beans are then taken through special roasting and grinding techniques – a process rooted in European tradition - to create the signature silky smooth texture and great taste of DOVE^® Chocolate. Finally, the perfect combination of chocolate liquor and 100 percent pure cocoa butter are added to create a balanced taste that's not too sweet, nor too bitter. For more information about DOVE^® Chocolate, visit www.dovechocolate.com, Facebook, Twitter and Instagram.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S^®, SNICKERS^®, TWIX^®, MILKY WAY^®, DOVE^®, PEDIGREE^®, ROYAL CANIN^®, WHISKAS^®, EXTRA^®, ORBIT^®, 5™, SKITTLES^®, UNCLE BEN'S^®, MARS DRINKS and COCOAVIA^®. Mars also provides veterinary health services that include BANFIELD^® Pet Hospitals, Blue Pearl^®, VCA^® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated

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