New Data Analysis Uncovers Striking Differences Between Right TWIX® and Left TWIX® Fans

Using Facial Recognition Technology and an Online Survey, Chocolate Brand Reveals True Insights Into Its Diverse Fan Base

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Mars, Incorporated

Sep 04, 2018, 09:20 ET

HACKETTSTOWN, N.J., Sept. 4, 2018 /PRNewswire/ -- There comes a time in every chocolate fan's life when they must make a profound choice: Left TWIX® or Right TWIX®? By utilizing cutting-edge facial feature analysis and a survey questionnaire¹, TWIX® has finally uncovered the fundamental differences between Left TWIX® and Right TWIX® fans.

We asked fans to deSide if they were a Left TWIX® lover or a Right TWIX® fanatic as we analyzed their physical features using facial recognition software and ultra-small cameras. Additionally, participants completed a questionnaire querying interests including everything from music and television preferences to clothing and socializing likes and dislikes.

The results revealed what we've always known: Left TWIX® and Right TWIX® fans have absolutely nothing in common. The majority (70%) of Left TWIX® fans studied have dark hair, while a whopping 72% of Right TWIX® fans are non-blonde. About half of Left TWIX® fans prefer to stay in, while 50% of Right TWIX® fans favor chilling at home. Do you prefer casual clothes? You're probably a Left TWIX® fan. On the other hand, our results show that most Right TWIX® fans like low-key fashion.

"The rivalry between Left TWIX® and Right TWIX® fans pushed us to dig deeper to define their characteristics," said Michelle Deignan, TWIX® Brand Director, Mars Wrigley Confectionery. "The findings are crystal clear – TWIX® fans are the same, but different, no matter which side you pick."

To help share its findings, TWIX® is launching a split-screen Instagram story, a first for the chocolate brand. The short and sweet social story clearly explains the differences between Left and Right TWIX® lovers, encouraging fans to watch and pick a side. Additionally, the brand created a short video showing how the research was conducted and explaining the differences between Left TWIX® and Right TWIX® fans.

For more information on TWIX® and the deSide results, follow TWIX® social channels on Facebook, Twitter and Instagram.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With an excess of $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

¹484 faces analyzed and 721 TWIX® fans surveyed in June 2018.

SOURCE Mars, Incorporated