New Content Marketing Technology Report Analyzes Content Collaboration Tools for Marketers

CLEVELAND, June 18, 2013 /PRNewswire/ -- A new report from Content Marketing Institute (CMI) contains analysis of 13 technology vendors that offer content collaboration tools for content marketing. Developed to make it easier for marketers, agencies, investors, and other interested parties to see available solutions at-a-glance, the report is available for purchase at the CMI website.

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Content Collaboration Tools: An Analysis of 13 Technology Solutions in a Disruptive Marketplace reports on two types of tools: Writer Network Collaboration Solutions, which help organizations source and produce content using outsourced freelance networks, and Content Editorial and Workflow Solutions, which help teams manage the new, more editorial-like processes of the marketing department.

The report was written by Robert Rose, CMI's chief strategist and co-author with Joe Pulizzi of the book Managing Content Marketing. Rose conducted personal briefings with all 13 vendors to provide neutral commentary, which does not "grade" solutions.

"We've been watching new, disruptive technology enter the content marketing space for the last few years. After last year's Content Marketing World, we decided that there really was no adequate analyst coverage of the new, startup technologies in this space," Rose says. "So, we decided to cover it, in part, to make sure we were as educated as we could be about it. But, more importantly, we wanted to provide the basis for an ongoing, pragmatic discussion around the new technologies and processes that are affecting the practitioners of content marketing."

Vendors profiled in the report are Compendium, Contently, DivvyHQ, Ebyline, GatherContent, InboundWriter, Kapost, Scripted, Servio, Skyword, Textbroker, WriterAccess, and Zerys. Each profile includes:

• Basic overview of the software
• Problems the platform is designed to solve
• Target market and pricing
• How to work with the platform
• The company's origins and future directions

The report may be purchased for $395 (USD) and downloaded at Content Collaboration Tools: An Analysis of 13 Technology Solutions in a Disruptive Marketplace.

About the Content Marketing Institute:
The Content Marketing Institute (CMI) is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, will be held in Cleveland, Ohio, USA, September 9-12, 2013. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a division of Z Squared Media, a 2012 Inc. 500 company.

SOURCE Content Marketing Institute

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