New Content Marketing Documentary Now Available

CLEVELAND, Sept. 9, 2015 /PRNewswire/ -- After opening to rave reviews at the VIP world premiere at Content Marketing World 2015, the Content Marketing Institute just released its new documentary, "The Story of Content: Rise of the New Marketing." The documentary is the first comprehensive film of its kind for the industry and it's now available online at TheStoryofContent.com.  

Photo - http://photos.prnewswire.com/prnh/20150907/264139

"While it seems we have come so far as an industry, we are really still just in the early adoption stages for most companies," explains Joe Pulizzi, founder Content Marketing Institute and author, Content Inc.  "That's why this documentary is so critical - to help marketers understand the rich history behind the content marketing movement and the amazing opportunities out there for those who embrace it."

Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content explores this evolution of content marketing through the lens of the world's leading brands, including Red Bull, Marriott, GE and more. With industry thought leaders, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more, offering insight, the film showcases how content marketing has and will continue to change business and media forever.

To view The Story of Content, produced by Amanda Subler and OnScene Productions and underwritten by Executive Producer, Brightcove, visit TheStoryofContent.com.  

About Content Marketing Institute

Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI has been named an Inc. 5000 company for the last four years. Watch this video to learn more about CMI.

SOURCE Content Marketing Institute

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED