New Colgate® Zero is the Clear Choice for Family Oral Care

Colgate® Zero Has 0% Artificial Flavors, Sweeteners and Colors

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Feb 24, 2020, 09:02 ET

NEW YORK, Feb. 24, 2020 /PRNewswire/ -- Colgate^® is making family oral care decisions clearer than ever with the launch of the new Colgate^® Zero portfolio. With offerings for adults and kids, Colgate^® Zero ensures the same high standard of Colgate protection with 0% artificial flavors, sweeteners, preservatives and colors in the toothpastes and 0% artificial flavors, sweeteners and dyes in the mouthwashes – so families can feel good about this healthy choice.

New Colgate(R) Zero is the Clear Choice for Family Oral Care

"Improving oral health is our top priority. As consumer preferences shift towards products containing less artificial ingredients, we wanted to ensure Colgate users had products that fit their lifestyles," said Greg Ross, General Manager, Oral Care, North America at Colgate-Palmolive. "Every Colgate^® Zero formula is clear, which helps signal to consumers that they are free from certain ingredients, while still delivering on all the protection you have come to expect from Colgate."

The Colgate^® Zero portfolio of products includes:

Colgate^® Zero Peppermint Toothpaste has a micro-foaming formula that provides a deep clean and clinically proven cavity protection. It also strengthens enamel and freshens breath with 100% natural flavor and 0% artificial flavors, sweeteners, preservatives and colors.
- Variants include: Colgate^® Zero Spearmint Toothpaste
Colgate^® Zero Mouthwash Fresh Breath that kills 99% of germs and has a natural, cooling peppermint flavor that freshens breath. The formula has no alcohol, dyes, artificial flavors or sweeteners.
- Variants include:
  - Colgate^®Zero Mouthwash Healthy Gums which strengthens enamel and has a natural spearmint flavor
  - Colgate^® Zero Mouthwash Strong Teeth that kills 99% of plaque germs and has a natural peppermint flavor.
Colgate^® Zero Toothpaste for Kids 2-6 Years strengthens enamel and protects against cavities. The fluoride formula is ADA accepted and has a kid-friendly natural strawberry flavor. It does not contain any artificial flavors, sweeteners, preservatives and colors.
Colgate^® Zero Toothpaste for Kids 3-24 Months is a fluoride-free formula that offers a gentle clean for teeth and gums. This formula has a baby-friendly natural mild fruit flavor, is safe if swallowed and has 0% artificial flavors, sweeteners, preservatives and colors.
Colgate^® Zero for Kids Manual Toothbrush is BPA-free, contains zero artificial colors and is suitable for children 2 years and older. It also fits adult hand sizes if children need assistance with brushing and has a suction cup bottom for easy, upright storage.

Colgate^® Zero products will be available at most retailers including Walmart, Target and Amazon. For availability on specific products, visit Colgate.com.

About Colgate-Palmolive

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance. For more information about Colgate's global business, visit the Company's website at http://www.colgatepalmolive.com. To learn more about Colgate's global oral health education program, Bright Smiles, Bright Futures™, please visit http://www.colgatebsbf.com.