New Chapter, Inc. Launches Perfect Energy and Perfect Calm™ Multivitamins at Natural Products Expo West 2011

BRATTLEBORO, Vt., March 10, 2011 /PRNewswire/ -- New Chapter, Inc. has launched two all-new products -- Perfect Calm and Perfect Energy -- at Natural Products Expo West in Anaheim, CA, Booth #1628.  Each product represents a new chapter in holistic health by combining a complete multivitamin with targeted, organic herbal blends that enhance energy, endurance and recovery, or supports calm and overall well-being.*

(Logo: http://photos.prnewswire.com/prnh/20101004/NE74964LOGO )

No other company has created targeted, herbal condition-specific support in a whole-food multivitamin before. "These products were created using the principals of formulation we used to found New Chapter® -- nourishing the body and soul with the healing intelligence of pure whole foods and tonic herbs," said Paul Schulick, Founder, Formulator and Master Herbalist for New Chapter.

While it's common knowledge that almost everyone experiences stress, how people deal with it can differ. For example, some people respond to stress by becoming fatigued. Unfortunately, most energy products on the market give consumers an un-natural and temporary boost, followed by a crash.

"New Chapter has created the perfect solution," adds Schulick. "Perfect Energy delivers balanced energy and enhanced endurance through the use of energizing herbs such as Organic Maca, Ginseng and Rhodiola that boost energy by enhancing the body's ability to adapt to stress, fatigue and worry.* New Chapter uses a proprietary grapeseed extract that provides powerful antioxidants to help optimize mitochondrial energy production and promote recovery following physical exertion or other stressful events.*" Backed by clinical research proving increased alertness and increased focus, Perfect Energy, a complete multivitamin, contains a combination of 23 whole-food vitamins and minerals formulated to promote optimal health, while targeting the nutrients your body needs to sustain energy production, like Vitamins B, C & E and Selenium.*

The second way people respond to stress is by worrying and becoming irritable. Perfect Calm is the ideal organic whole-food multivitamin formula for those seeking to address daily stress, enhance calm and overall well-being.* "It is the first multivitamin to feature the long revered anti-stress herb Supercritical Holy Basil, which has been shown in scientific studies to ease a worried mind.* Chamomile and Lemon Balm offer additional soothing effects by promoting healthy levels of calming neurotransmitters,*" said Schulick. A complete multivitamin, Perfect Calm provides a combination of 25 whole-food vitamins and minerals formulated to promote optimal health, while targeting the nutrients your body needs most during times of stress, like Vitamin B and C.*

"With Perfect Energy and Perfect Calm you don't have to add another supplement to your routine. As a complete whole-food multivitamin you're receiving the whole complement of natural vitamins and minerals your body needs every day, combined with a targeted herbal blend that provides balanced energy and soothing support,*" adds Schulick

Non-GMO and Organic Verification

New Chapter is the first vitamin and supplement company to achieve Non-GMO Project Verification. Executive Chairman Tom Newmark remarks, "Enrolling all of our products in the Non-GMO Project reflects our obedience to best practices for GMO avoidance. It is our continuous commitment to deliver the Wisdom of Nature in all of our dietary supplements, with organic integrity and genetic honesty." Over 75% of New Chapter's products have already been granted Verified status by the Non-GMO Project. New Chapter is also the first organic certified vitamin and supplement company.

About New Chapter

New Chapter is a widely respected formulator, producer, packager and distributor of organic probiotic nutrients and herbal formulations, selling products to natural channel retail locations, as well as medical professionals and pharmacies.

The company is an industry pioneer in cultured whole-food vitamins, herbs and minerals, making their probiotic nutrients the superior alternative to the synthetic isolates of most vitamin brands. For additional information visit NewChapter.com.

New Chapter donates 10% or more of its after-tax profits to the conservation of tropical rainforests and the sacred seeds that sustain all herbal traditions.

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

SOURCE New Chapter, Inc.

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