New Certifications Aim for Excellence among Culinary Tour Operators & Tourist Guides

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Sep 22, 2020, 04:47 ET

LONDON, Sept. 22, 2020 /PRNewswire/ -- Now is the time for the travel industry to plan and prepare for when tourism resumes. To that end, the World Food Travel Association (WFTA) has expanded its certification programs for tour operators and tourist guides who want to become certified culinary travel professionals. Certification in these areas gives culinary tour operators and tourist guides a competitive advantage by reassuring food-loving travelers that they have made the best choice for their upcoming vacation plans.

When travelers are ready to book trips again, they will be more discerning than ever. Getting ready for the next wave of food-loving travelers is not about wearing masks or offering alcohol gel. It is about delivering the highest level of professionalism to demanding and even anxious travelers. Food lovers will be motivated to book with Culinary-Certified Tourist Guides and Tour Operators because of the highest standards of excellence that they follow. For example, a Culinary-Certified Tourist Guide knows detailed information about the area's culinary culture and heritage. They may also know many of the area chefs, baristas, brewmasters or winemakers, with plenty of stories and samples that help to make their culinary tours positively memorable.

"There is wide inconsistency in how culinary tours are delivered around the world," said WFTA Executive Director Erik Wolf. "While many companies offer professionally trained guides, maintain valid insurance, and have procedures in place for when things go wrong, there are still many other tour companies and tourist guides who have none of this preparation or training. Our certification programs aim to bring the highest standards of excellence to our industry."

Available are certifications for culinary tourist guides, as well as culinary tour operators. Additionally, the WFTA works through partners such as the World Federation of Tourist Guide Associations and the European Federation of Tourist Guide Associations, to ensure that their member guides follow the Association's standards of culinary excellence.

Culinary tourist guides and tour operators that have been certified can be found on the Association's new WorldFoodTravelMarket.com platform.

Tourist guides and tour operators can explore the new training and certification options here:

https://academy.worldfoodtravel.org

ABOUT WORLD FOOD TRAVEL ACADEMY

The World Food Travel Academy is the education and certification division of the World Food Travel Association. The Academy has been offering education and training in food and beverage tourism for more than a decade. Since then, over 1000 professionals have received culinary travel certifications.

ABOUT THE WORLD FOOD TRAVEL ASSOCIATION (WFTA)

The WFTA is a non-profit organization that was founded in 2001 by its current executive director Erik Wolf. It is recognized as the world's leading authority on food tourism (a.k.a. culinary tourism and gastronomy tourism). The WFTA's mission is to preserve and promote culinary cultures through hospitality and tourism. Every year, the organization serves nearly 200,000 professionals in 150+ countries. For more information, visit www.WorldFoodTravel.org.

SOURCE World Food Travel Association