New Cannabis Lifestyle Platform Targets Baby Boomers and Women

SAN DIEGO, May 20, 2019 /PRNewswire/ -- Foli Media, Inc. has launched a new cannabis lifestyle platform, Foli, for the burgeoning but underrepresented markets of canna-curious baby boomers and females. The site aims to educate these demographics on all aspects of cannabis but will also provide trusted, vetted access to licensed dispensaries and curated brands and products. The site has launched in selected California markets and will soon expand to other states.

Baby boomers are one of the fastest growing segments of cannabis consumers increasing by 25% over the past year; they also spend more on products than any other generation. Women now represent more than 38% of cannabis consumers. The site's editorial content will focus on topics of interest covering everything from treating joint pain to caring for an aging parent to entertaining with cannabis.

"The cannabis industry has moved beyond Millennials and stoners," said Skip Alden, founder of CEO of Foli Media, Inc. "More mature and sophisticated consumers are looking for basic education about how cannabis can benefit their lives, but trust is also of the utmost importance to them. Foli will be that trusted source."

Foli will also add to these users' experiences with geo-location that provides information on nearby dispensaries and product specials, as well as the availability of deliveries. "Travelers represent a growing market opportunity within cannabis," according to Alden. "How many times have you stepped off a plane and wondered where the closest dispensary is located? Foli will provide that information." Alden has deployed the technology of his company, Conciergo, onto the Foli platform that helps travelers find dispensaries and product specials when they travel.

Foli by Foli Media, Inc. is an online resource thoughtfully created to connect the wants and needs of our community with licensed dispensaries and top-tier cannabis brands. The company's mission is to provide a safe, trusted, informational source that will help you find high-quality products and show you ways to incorporate them into your health and wellness routine.
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Media Contact:
Beth Graham
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(904) 214-6769

SOURCE Foli

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