New Caesars Palace Mobile App Helps Users Find their Winning Streak—and More

Caesars' new app for iPhone® and Android™ devices becomes the first to integrate NAVTEQ Destination Maps™ to guide users beyond the front door

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NAVTEQ

May 10, 2011, 08:00 ET

CHICAGO, May 10, 2011 /PRNewswire/ -- NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, in conjunction with Caesars Entertainment, today announced that Caesars Palace next generation Guest App will be the first to use NAVTEQ Destination Maps. The new Caesars Palace app also enables room and dining reservations, concierge services, and access to real-time event information, bookings and more.

Now leveraging NAVTEQ Destination Maps, the app helps guests interactively search and explore the vast Las Vegas resort's gaming floor, restaurants, shops, nightlife and spa facilities—even orienting them down to the detail of its stairs and banks of elevators. With the interactive points of interest (POI) functionality, users can review hours of operation, cuisine type, menus, scheduled entertainment, local retailers and more.

NAVTEQ creates digital maps and location content that consumers turn to 100 million times a day. Launched last month, NAVTEQ Destination Maps pioneers a new frontier of digital mapping, providing interactive 3D data-modeled maps of vast, complex interior spaces. The product represents the missing link in today's navigation products that deposit users at the front doors of vast properties. Destination Maps continues to guide users once inside.

The Caesars Palace app is available via iTunes® and Android Market app stores. In addition to integrating NAVTEQ Destination Maps, the app is powered by NAVTEQ Mobile Marketing Platform which helps customers create and manage virtually all aspects of the mobile eco-system, including creation and deployment of applications, mobile websites, and opt-in SMS campaigns.

"With the NAVTEQ Mobile Marketing Platform, Caesars Palace has managed to create high-engagement mobile apps that have helped us to better connect with Caesars Palace customers on and offsite," said Neal Narayani, Corporate Director of Marketing at Caesars Entertainment. "We're proud to be among the first to use NAVTEQ Destination Maps in an application because we view indoor mapping as instrumental to delivering a more holistic experience for our guests."

About NAVTEQ

NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has more than 5,600 employees located in 213 offices in 50 countries.

For more information on NAVTEQ, please visit http://corporate.navteq.com . This NAVTEQ press release and other news is available at http://press.navteq.com. Join NAVTEQ on Facebook at facebook.com/NAVTEQCompany and Twitter at @NAVTEQ.

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