New "Breakthroughs" PSA from the American Foundation for the Blind to Air in Honor of Blindness Awareness Month

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Oct 03, 2014, 03:15 ET

NEW YORK, Oct. 3, 2014 /PRNewswire-USNewswire/ -- A new public service announcement (PSA) from the American Foundation for the Blind (AFB) is scheduled to air on national television this October in honor of Blindness Awareness Month. Through the generous support of Litton Entertainment, the PSA titled "Breakthroughs" will air during Weekend Adventure on ABC stations and One Magnificent Morning on The CW.

Created pro bono by the New York-based agency, Quinn Fable Advertising, the PSA highlights breakthroughs from nine decades of AFB's history—from the creation of the Talking Book in the 1930s to the passage of landmark communications legislation in 2010. A longer version of the PSA, which contains video description and more breakthroughs, is available on the AFB website and YouTube Channel; the video description was done pro bono by Bridge Multimedia.

"We hope this PSA will inspire viewers to join our efforts to create a more inclusive, accessible world for the millions of people with vision loss," said Carl R. Augusto, president and CEO of AFB. "We are extremely grateful to our friends at Litton Entertainment, Quinn Fable Advertising, AT&T, and Bridge Multimedia for making our Breakthroughs PSA possible."

"Litton Entertainment is extremely proud to be partnering with the American Foundation for the Blind. Through our continued partnership with Bridge Multimedia we are able to bring quality educational and informational programming to all viewers. On behalf of the entire Litton team of producers, editors, hosts and writers, thank you for opening up the world to everyone," said Dave Morgan, CEO and President of Litton Entertainment.

For nearly a century, AFB has built on the legacy of Helen Keller and led efforts to realize greater possibilities for people with vision loss. AFB pushes the boundaries of technology and fights continuously for policies that eradicate barriers to learning, employment, and full participation in society. Its award-winning programs connect people to resources, serving those with vision loss, their families and the professionals who work with them. Learn more about AFB's breakthroughs and impact at www.afb.org/impact. To view the Breakthroughs PSA, visit www.afb.org/breakthroughs.

The American Foundation for the Blind (AFB) is a national nonprofit that expands possibilities for people with vision loss. AFB's priorities include broadening access to technology; elevating the quality of information and tools for the professionals who serve people with vision loss; and promoting independent and healthy living for people with vision loss by providing them and their families with relevant and timely resources. Headquartered in New York, AFB is proud to house the Helen Keller Archives and honor the more than 40 years that Helen Keller worked tirelessly with AFB.

Litton Entertainment is the preeminent independent producer and distributor in the U.S. television industry creating and distributing quality programming for over twenty years. Litton's Weekend Adventure, produced by Litton Studios, is the first program block of its kind airing Saturdays on ABC stations nationwide. Litton's Weekend Adventure features all original series including Jack Hanna's Wild Countdown, Emmy® winning Ocean Mysteries with Jeff Corwin, Emmy® winning Born to Explore with Richard Wiese, and Emmy® nominated Sea Rescue. Litton Entertainment provides CBS Network with six original programs for Saturday mornings called CBS Dream Team, It's Epic!, including Emmy® nominated Lucky Dog, The Henry Ford's Innovation Nation with Mo Rocca, All in With Laila Ali, and Emmy® nominated Game Changers with Kevin Frazier. Litton recently announced the new block of programming for The CW, One Magnificent Morning. This new block launches October 4, 2014. Litton's news division, Litton News Source, distributes Consumer Reports TV and The Consumer Alert News Network. For more information about Litton Entertainment, visit www.litton.tv.

SOURCE American Foundation for the Blind