New Brand Pushes the Envelope with Unique, Ethically-Conscious, Globally-Inspired Apparel

Nasya Pairs Traditional Elements with Edgy Styling for a Look That's Sexy and Chic

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Feb 08, 2017, 18:00 ET

CHICAGO, Feb. 8, 2017 /PRNewswire/ -- Having grown up and lived on three continents, Grishma Srirama always had a thirst for culture. She also had an eye for style and a mission to build a business that reflects her core values: helping others and striving to make a difference in a global way.

That vision was realized in late January 2017 when Nasya opened shop in the digital space (www.nasya.com). Catering to women seeking cutting-edge style with a conscience, the collection features dresses, tops, skirts, and jewelry that fuse global influences with America's fearless, open-minded values.

Nasya takes its cue from the word nassa, which means trouble-making and creating disruption in the Telugu language. Srirama says the brand strives to be the ultimate disrupter. "We wanted something that would intrigue and perhaps shock people. Imagine taking traditional Indian trims, embellishments, and kalamkari designs and putting them on things like see-through dresses and busty crop tops. Our philosophy – classy and ultra-sexy with a global twist – is what makes us unique."

As the company's CEO and Founder, Srirama researches and travels all over India with Creative Director Sirisha Sivalenka to truly connect with the artisans and vendors who hand-craft Nasya's distinctive style elements. According to Srirama, the brand must first and foremost be sustainable, ethical, and morally conscious. And while pushing the envelope is important, "it's just as important to empower, acknowledge, and help the people who bring such bold designs to life," she says.

Nasya stands for quality and affordability, as well as fashion-forward style. But it was not easy to produce a luxurious, comfortable, uniquely crafted dress for under $200. "We spent countless hours trying to find just the right fabrics," recalls Srirama. "After going through numerous manufacturers, traveling many miles, and facing more roadblocks than we could count, we're finally here."

Early product reviews have focused on everything Nasya promises. "Every detail on this dress was so well made," reported Allie of Alliesfashionalley. Actress-singer Mika Newton called her dress "both chic and classy," while fashion blogger Vuitton raved about the top-notch material and fit, adding, "I love how their current selections have diverse styles that appeal to a variety of tastes. Something for everyone and every occasion!"

Nasya products are available exclusively online, not in stores. For press information, photos, descriptions, prices, sizing, and order information, visit www.nasya.com

Press/Media Inquiries: Sneha Pathuri, [email protected]

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SOURCE Nasya