New Brand Creates Direct-to-Consumer Fully Custom Personalized Engagement Ring Featuring Couple's Initials
Emerging e-commerce fine jewelry brand, Allurigem, launches collection of fully customizable engagement rings featuring the couple's initial cast into the ring mounting.
BELLEVILLE, Ill., Sept. 20, 2018 /PRNewswire/ -- The new innovative fine jewelry brand Allurigem is excited to release their debut Lettera Collection of engagement rings showcasing a pair of initials cast into each ring mounting in late September 2018. Each ring is fully customizable from metal pairings, letter combination, and peekaboo birthstones through the design studio on Allurigem.com.
The e-commerce brand was founded by jeweler Kurt Artinger who developed a passion for people getting engaged. Allurigem was created on the belief that every couple should have a custom engagement ring no matter the budget. "We're always wondering what could be cool and felt that engagement rings on the market were missing that personal message," says Artinger. Lettera took over a year to create, ensuring that each design is unique and crafted to perfection. Allurigem's philosophy is to place the tools of creativity into the hands of the consumer so they can create the ideal engagement ring that is uniquely theirs. The brand differs from other customizable designs on the market because the personalization of the product extends beyond choosing just a setting and center diamond.
Allurigem has paired with Ring Cam to capture the proposal by providing a video ring box with each ring. "We think Ring Cam is really unique and we wanted to make sure that our customers have a stress-free way of recording the moment that matters," Artinger says. Allurigem provides video editing services and will host the final compilation as an engagement announcement page on their website for customers to quickly share.
Allurigem offers rings with .75 carat, 1 carat, 1.25 carat, and 1.50 carat diamond centers between G-H in color and SI1 clarity. Prices range between around $4000 to $15,000. The brand uses only ethically sourced GIA graded stones and all engagement rings are hand-crafted in the U.S.
View the collection and customization options at www.allurigem.com
Allurigem is an ambitious e-commerce brand founded in 2018. We combine fine jewelry and technology to create innovative engagement rings that are fully customizable for consumers with any size budget. Headquartered in Belleville, Illinois, Allurigem fine jewelry is only currently available in the United States.
Editor's Note: There is a video animation accompanying this press release
CONTACT: [email protected]
SOURCE Allurigem
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