New Book Shares Insights into Writing a Great Speech

DETROIT, April 18, 2011 /PRNewswire/ -- In his new book, "Speech Right: How to Write a Great Speech," award winning writer Chuck Snearly shares his secrets to success with humor, candor, and practical advice. After more than 30 years of working with senior executives across a wide range of industries, Snearly has prepared an easy-to-follow guide to writing a great speech.

"In today's media-rich environment, a great keynote speech can create incredible benefits for speakers, companies and even whole industries," Snearly said. "My book explains the proven techniques I've used over the course of my career that have enabled speakers to engage emotions, shape opinions and drive results."

The book is aimed at anyone who has to write an important keynote speech, those who supervise speech writers and students of communications.  Chapters include a study of the basic building blocks of a speech, useful techniques to enhance writing effectiveness and tips for navigating the speech approval process. With an easy-to-read, conversation style, Snearly offers concrete advice that will help everyone from beginners to seasoned professionals.

Snearly believes that the humorous, real-life lessons explored in his book will be especially valuable and applicable to the next generation of communications professionals still studying their craft in colleges and universities across the county. He has presented the perspectives and experiences found in his book as a successful guest lecturer at Indiana University, the University of Michigan at Dearborn, and Albion College.

"I tell communications students that even if they aren't going to become speechwriters, at some point in their careers they are going to be involved in the speechwriting process as a speaker, editor or supervisor," he said.  

"Speech Right: How to Write a Great Speech" is available in several locations, including Amazon.com, Barnes & Noble, and several others. For more information on the book, please visit www.speechright.com/pages/book.html.

About Speech Right

Speech Right is a company dedicated to excellence in speech writing, corporate communications and social media. Founded in 2007 by Chuck Snearly, Speech Right has worked with a variety of organizations, including Ford Motor Company; Royal Dutch Shell; Dean Foods and Robert Bosch, GmbH.

For more information, please visit www.speechright.com.  Speech Right updates also can be found on Facebook (www.Facebook.com/speechright), Twitter (www.Twitter.com/speechright) or LinkedIn (Linkedin.com/companies/speechright).

SOURCE Speech Right