New Book Contends Most Startups Launch the Wrong Way

CLEVELAND, Sept. 8, 2015 /PRNewswire/ -- The majority of entrepreneurs, startups and small business owners fail.  What if that's because they are building their business the wrong way by following old, outdated rules that no longer work?  What if there was a better, less risky way to find entrepreneurial success?

Photo - http://photos.prnewswire.com/prnh/20150907/264141

Joe Pulizzi, founder Content Marketing Institute and best-selling author of Epic Content Marketing, just released his fourth book, Content Inc. (McGraw Hill), which details a brand new, simple yet profound entrepreneurial approach. The secret: It's about developing valuable, useful content, building an audience around that content, and then creating a product or service for that audience.  Notice the shift?

"How do you take the maximum amount of risk out of starting a business?  Joe Pulizzi shows us," explains Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You.  "Fascinate your audience, then turn them into loyal fans.  Content Inc. shows you how.  Use it as your roadmap to startup success."

In Content Inc., Pulizzi  details a smart, simple and cost-effective six-step process that has helped him and the countless other entrepreneurs highlighted in the book build multi-million dollar empires.

These steps are:

• The "Sweet Spot": Identify the intersection of your unique competency and your personal passion
• Content Tilt:  Determine how you can "tilt" your sweet spot to find a place where little or no competition exists
• Building the Base:  Establish your number one channel for disseminating content
• Harvesting Audience: Use social media and SEO to convert visitors into long-term subscribers
• Diversification: Grow your business by expanding into multiple delivery channels
• Monetization: Once you establish your expertise, you can begin charging for your products or services

A pioneer of content marketing, Pulizzi has cracked the code when it comes to the power of content in building a solid, long-lasting business that can survive in this dynamic new business world.  What are you waiting for?  Order your copy today!

Content Inc. by Joe Pulizzi is available at major booksellers.
Visit www.Content-Inc.com for a free Slideshare & free chapter of the book
To request a free copy for review, please email [email protected] 

About Joe Pulizzi:

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.  Joe's fourth book Content Inc. will be released September 2015.  His third book, Epic Content Marketing was named one of "Five Must Read Business Books of 2013" by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he'll be wearing orange.

SOURCE Content Marketing Institute

Related Links

http://contentmarketinginstitute.com

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