New Book, 'Career-Changing Takeaways!,' From Author Denny Hatch

PHILADELPHIA, Feb. 24, 2011 /PRNewswire/ -- Since 2005, Denny Hatch has been writing the free e-newsletter Business Common Sense that looks at current news stories and connects the dots back to the reader's life and career.

Every issue contains "Takeaway Points" — a short collection of bulleted one- and two-liners or short paragraphs — that summarize why a particular issue might be worth reading.

Over the seven years Denny has been publishing BCS, he has come up with several thousand Takeaways in 99 highly relevant categories for any working person.

Not only do they represent usable ideas for marketing, business and life, but readers can use them to add power, emotion and erudition to their correspondence, memos, reports, PowerPoint presentations, whitepapers, articles and books.

In Career-Changing Takeaways, Denny has grouped the very best of the best — hundreds of potentially earthshaking, business-transforming takeaways under 99 categories of marketing, business and life. These categories include business, direct marketing, advertising, brands, copywriting, direct mail and email, hiring and firing, life rules and marketing rules, P.R. and publicity.

After all, how people handle situations in war, sports, politics, arts and culture, frauds and hoaxes, finance, and general business relates directly back to what all of us do every day at work, or at home.

For many successful individuals, a few rules from a highly respected source or even a particularly salient quote — that they returned to again and again — were partly responsible for that success.

Now, with Career-Changing Takeaways, you will be able to find the quotable gems that will not only stick with you, but provide the roadmap no matter if you are marketing a product, writing a business letter, hiring or firing an employee, looking for a job, making a speech, or simply maneuvering through life.

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"Denny Hatch's latest, Career-Changing Takeaways, is ... the sort of book you'd give your children and children of friends on graduation day as a guide for life, especially in business. Worth having on your desk to look to for inspiration."

– Charles Prescott, editor of the Prescott Report

"It's all beef and no buns. Every one of the takeaways is a thought-provoking and useful gem."

– Peter Rosenwald, Partner: International Associates Strategic Consulting (Brazil & UK), author of "Accountable Marketing"

"... filled with bullet points of advice that really could change the direction of your career."

– Arnold Howard, marketing director of Paragon Industries

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This is a book that you can read straight-through ... or dip into from time to time. You can also use the takeaways to tweet, add a quote to your signature ... give as a gift. No one will be disappointed.

Publication date is February 24, 2011.

Denny Hatch spent two years in the Army and then had nine jobs in his first 12 years in business; he was fired from five of them. He since went on to start three businesses and save two others. For the past 35 years he has been a direct marketing copywriter, designer and consultant. The author of three published novels and five books on business and marketing, he lives in center city Philadelphia and remains an unregenerate workaholic.

SOURCE North American Publishing Co.